Why You Should Recycle Your Old Blog Posts & How to Optimize Them to Boost Traffic

3 min read
May 12, 2020 10:00:00 AM

It’s not the quantity, but the quality of your blog posts that matter. It’s true that churning out blog content consistently is good for business. There are long-term benefits that come with blogging regularly (at least once per week).

For one, it helps grow your blog by getting more traffic. It also translates into better search engine rankings from people who are looking for the kind of information you’re providing.

Companies with blogs produce an average of 67% more leads monthly than companies that don't blog. (DemandMetric)

But having a business blog should generate revenue. That’s its main purpose, other than showing you’re an expert in your industry.

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So, Why Recycle?

Your old blog posts have been around for a while, which means they've probably attracted a lot of organic traffic over time and might continue to do so. Revisiting them allows you to bring them up to date with more recent info, and update keywords and SEO to make them easier to find on search engines and increase traffic.

We get it. You might not want to think about recycling a post that has already been published because you don’t want to use the same article twice. Or you may think that such an endeavor requires a lot of time or resources. 

It doesn’t. It actually saves you time and brainpower from producing an entirely new post. And if you lack the strategy or technical know-how to enhance your post’s content, you’ve come to the right place. 

We’re about to show you how to optimize your old content and drive traffic with minimum effort.


To drive traffic to your blog, keywords and SEO are a must. A simple keyword research using a tool such as WordStream’s Free Keyword Tool will help you identify search volumes for a given keyword(s). Update your recycled article with your new findings to get increased targeted traffic from Google users or other search engines. 

Line graph showing keyword performance on Google Search Console

Check out this article about how to make the most of keywords in 2020. 

Internal Links

Internal linking is another SEO best practice. This strategy not only improves your search rankings, but the reader’s experience as well. 

A blog article should have several relevant internal links that bring readers to other pages on your website or other articles in your blog. Make sure to include links to your recycled content that are valuable to the reader. 

Meta Description 

Optimize the meta description in your recycled post to get more clicks. It will appear under the page’s URL in search results, so make it compelling, providing a short summary that gives a searcher an idea of what the content is about.


Here’s your chance to switch up some old screenshots and images with better ones, which should highlight the article’s points. Find free images on platforms like Unsplash and Pexels.

Update Content 

Some of your old blog posts could refer to outdated statistics or information that’s no longer relevant. It’s a good idea to give your recycled article a refresh with updated info, quotes from experts or additional research for added quality and authority. All this to create more value for potential customers and give your article’s performance a boost. 

It’s time to bring old blog posts back to life to maximize your return on investment.

Have questions about recycling articles or business blogging? Drop us a line in our chat!

introduction to business blogging

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