Organic Search: What Is It & How It Benefits Your Business

2 min read
May 20, 2020 11:24:50 AM

All the knowledge we could ever need at our fingertips comes from a single source: Google. As the world’s most popular search engine, it’s an excellent way to get potential customers to come to your website naturally. But how? Today, you’ll learn how organic search is your golden ticket for growing your business.

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Organic Search

“Just Google it.”

We’ve probably all said it, either to ourselves or someone else. Need information? Have a question? Easy. Just type whatever you’re looking for in the search bar and like magic, you get a list of results…all highly ranked by Google.

I feel like I've just described the Internet to someone from the 19th century. But here’s my point:

Visitors that land on your page from search results are classified as “organic traffic.” This could mean that you’ve earned the top spots in Google, which is great news.

Google plays a major part in influencing how your website ranks in search results based on the quality and content of your page, and your search engine optimization (SEO) strategy.

57% of B2B marketers say SEO has the biggest impact on lead generation. (Source)

If you’d like to learn more about SEO and how to use it to increase organic traffic to your website, here are a couple of resources that could help you:

What About Paid Search?

Incorporating paid search ads into your inbound marketing strategy is another way to reach your target audiences and generate leads. With paid search, you pay to appear at the top of Google search results.  

While SEO is a more cost-effective strategy, it also takes some time for it to build up. You can use paid search ads to speed up the process and get visitors to your page quickly. Combine both techniques for maximum success.

How Organic Traffic Benefits Business

It Produces Long-Term Results

When you move up in the rankings by using optimized content and keywords, you get to reap long-term benefits without shelling out money. This means your pages will continuously bring in visitors because it’s tailored to your target audience and search engines.

Over time, you’ll reach more people, improve online visibility and earn valuable leads for your business. Sometimes you see results in a few days, but realistically, it can take up to a few months to achieve the top organic spot on Google.

It Helps You Compete

The better you rank in search results, the more organic traffic you’ll get. This increases your brand’s competitive posture as people look for the most relevant and trustworthy information related to your products or services.

High-quality content and link building are the two most important signals used by Google to rank your website for search. (Source)

Make it easy for people to find you by publishing the best content and maintaining an optimized website with a strong keyword strategy.

It Helps You Gain Trust

People who find you on the top page of Google are more likely to trust you. As the most trusted source, Google can provide a boost in credibility. This will help potential clients see your site as valuable and come back repeatedly.

Find out what it really takes to have an effective website that drives visitors, leads and revenue. Download our free guide below.

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