Today, more than ever, there is a huge demand for recycling, reusing, composting, or whatever else can be done to repurpose old materials - and not only physical materials. As marketers, we spend time each day writing blogs. But, when they seem to fade away into the Internet, what can we do to keep them visible? Well, it’s time you get your digital marketing company to take part in the green movement with our 5 Ways to Recycle Your Old Blog Posts!
1. Social Media Posts
Use your old blog post to bring in more traffic! Send out daily social media posts featuring an old blog for viewers to read, but post in a new and relevant manner. This is a great way to quickly create more viewership of your webpage and, in return, grow business.
Have an email to send out? Include a few links to your older, relevant blog post to get those avid blog readers to read through blogs they may have missed or want to reread.
Coming up with content for ebooks and whitepapers can be difficult, so take a look through your old blog posts and try to expand them into whitepapers.
The demand for videos is extremely high. It seems as though people aren't too interested in reading anymore; they'd rather watch a video or view images. Videos are easier than ever to create, so turn your old blog posts into concise videos that provide viewers with the exact information they were looking for - quickly and effectively.
Infographics are a great way to convey a lot of information in a single image (and, people love them). Turn some old blog posts into infographics to help people visualize your content and increase viewer engagement.
Don’t just let your old blog post disappear into the black hole that we call the Internet. Your blog posts can still be utilized to bring in more traffic and help you market your content from a number of different angles!