The world is saturated by data. With the "internet of things," human knowledge doubles every 13 months. But get this: IBM projects this figure to become EVERY 12 HOURS. As the web becomes more expansive, people need a way to weed out the important stuff. That's where infographics come in. If you can work these wonderful visuals into your content, you streamline the most important information to the user in a way that is memorable and engaging.
An infographic, defined quite simply, is information+graphics. It presents data quickly and clearly. If your information is complex, this visual tool whittles it down and tells a story that people will want to share.
Here are some statistics explaining why infographics work so well.
Here are some steps for creating infographics that people will want to share, according to Social Media Examiner.
1) Find a great infographic site
Some easy to use platforms include: Easel.ly, Piktochart, Infogr.am, and Visual.ly.
2) Know what subject you want to tackle
Plan your story around your objectives. What are some key things you want to communicate to your audience?
3) Gather your data
Numbers are persuasive tools that validate your stance. Just don't go crazy with them! Include the most important figures.
4) Create a clean visual
Most of the infographic sites have many templates to choose from. Once you get the hang of things, tinkering with the design will become second nature.
5) Share it!
As mentioned before, people love to share images on social media. So put it out there and it just might go viral!
We hope you have fun learning how to create dynamic infographics.
In the meantime, check out this awesome infographic about Inbound Marketing!
