Increasing the number visitors to your website is a constant struggle. What’s the best way to grab profitable visitors? One of the best-known methods today is through organic traffic. When these visitors search for something online and land on your website, they are most likely to convert into customers or clients. Building organic traffic isn’t easy and requires a great deal of time and energy; but, with a consistent strategy and proper optimization, it can be done effectively. Here are 8 tips and tricks to increase organic traffic to your website. Before you know it, your website will be turned full-fueled SEO machine!
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Perform Keyword Research
First and foremost, make sure you know your personas and topics you want to rank for ahead of time. Start with a list of about 5-10 topics that fit your niche, then use those topics to later come up with specific keywords. For example, if you're a marketing agency, your list may include topics such as “marketing agency,” “SEO,” “email marketing,” “social media,” and “online marketing.” Once you’ve compiled your list, start thinking of phrases your audience will be searching for. HubSpot’s Keyword tool is helpful for sorting through your keyword list so you can quickly cut through the clutter. Try targeting keywords with high search volume and low competition.
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Optimize your Website
So you have your list of keywords you plan to target. Now, you’re ready to begin optimizing your website. Make sure to put you content in n a language that search engines and your target audience can interpret. Use your list of keywords on your homepage, header tags, meta-description, and in the URL of pages throughout your website. Avoid “keyword-stuffing” while keeping your website organized and easy to navigate.
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Use Long-tail Keywords
Short phrases like “marketing agency” have become too broad and competitive in the growing market. Instead, you should focus on long-tail key phrases that are tailored to your product or service. Studies show long-tail key phrases are driving results due to greater relevancy and less competition, so try something more specific, like “marketing agency in Chicago Illinois.”
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Blog Frequently
Start blogging to attract and teach your visitors. This is a great opportunity to be seen as a knowledgeable industry leader. Search engines love frequently updated websites, so remain on a blogging schedule and post often! More importantly, users love it too. A site that’s consistently updated will tell your audience you’re serious about providing quality content, giving them a reason to invest their time on your site and keep coming back for more.
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Deliver Quality Content
Write for your buyer personas, not search engines. Again, pumping out keyword-stuffed articles won’t get you very far. By providing quality educational content that resonates with your audience, you’ll naturally improve your SEO. Your site should provide users with content they are looking for while using keywords they are searching. Remember to always provide quality over quantity.
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Be Social
Social recommendation has quickly become one of the best ways to promote your content and attract visitors to your website. Google understands the importance of social presence and is taking social media as a great signal to rank content. Make sure you are providing social sharing links on your blog posts and are frequently updating your social accounts with new, relevant information to attract visitors.
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Partake in Ethical Link Building
After you’ve built up a decent catalog of information on your site, you can begin adding links in your blog posts, guiding visitors to more relevant content. This will help keep visitors on your website for longer and help improve your SEO ranking. Stick to 3-5 internal links in your posts; too many and it will begin to look like spam.
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Play By the Rules
Taking shortcuts won’t get you ahead. Anything promising quick results will most likely result in penalty, or worse, your site will be removed from Google’s index altogether. Do it right and it’ll pay off tenfold!
Once you follow these simple and helpful tips, you’ll be greatly rewarded by search engines! Your website will be at the top – literally – of its game.
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