In the age of social media, you know the importance of having a Facebook page for your business. But, are you getting the most out of your Facebook account? There are a bunch of features, both old and new, that are great for marketing, but a lot of marketers don’t seem to know about them. And, if you’re not using these, you are definitely missing out! So, check out this list of the 5 most important Facebook features for marketers:
1. Facebook Audience Insights
If you want to know more about your audience, this is the perfect tool. It was designed for better-targeted advertising, but you can use it for better content creation, too. With this tool, you can select a country (or choose to look at data from the whole world) and see your audience’s demographics and other helpful information. If you need help getting started, HubSpot has a brief tutorial.
2. “See First”
Just last month, Facebook released a new feature that allows users to choose who they see first on their newsfeed. It’s called (shockingly) See First, and it has the potential to be great for your business. If your followers love what you post, you can suggest that they choose you as one of their chosen few to see first – all they have to do is click on the Like button on your page and select the “See First” option. That way, they’ll never miss your great content!
3. Facebook Beacon
This is for businesses with a brick-and-mortar location. When you have a beacon, Facebook users who are in the area around your business’ physical location and have their Bluetooth turned on can get messages about your business. It’s a great way to raise local awareness, and all you have to do is request a beacon from Facebook to get started.
4. Video Changes
Facebook is making a lot of changes to video and how it measures interaction with video (finally). Now, user engagement with a video isn’t just measured by likes, shares, and comments; it’s also measured by how long a user watches the video, whether they unmute it or make it full-screen. That means that if you’re making videos that people like to watch, you could see a higher organic boost. Facebook also has changed its view policy, so that now a user has to watch a video for 10 or more seconds before it will count as a view, which is good news for anybody using video ads that charge per view. And, in the future, there might be even more changes to video! There’s the possibility that users might soon be able to move the video out of its place on their newsfeed and let it float around, enabling them to watch while still scrolling – meaning even more views for you.
5. Upcoming Lead Ads
This feature isn’t actually out of beta yet, but get ready for when it is! Lead Ads are normal Facebook ads with a twist: they have a “subscribe” button that lets users enter their contact info with just two clicks (or taps on a screen). With such little effort, the number of leads generated by these ads could be significantly higher than the regular old methods. Facebook is still testing it out to make sure it won’t be abused, but when they’re done, it’s something to look into if you’re looking for lots of leads.
So, don’t forget to check out these little-known Facebook musts for marketers and see how they work for you. With these 5 fab features, you’ll be able to make a great impression on Facebook and turn these viewers into leads and customers!
Looking for more tips on Facebook best practices? Download our free guide to learn how to turn Facebook fans into customers!