All types of businesses today, including B2B and B2C, are using Facebook. Your business needs to be online, and Facebook is where it’s at. In order to make the most of Facebook for your company, you need to be posting content that your audience cares about. When you focus on providing good content consistently, your audience will make sure they go out of their way to look you up.
So where do you start? Or where do you restart if your efforts have stalled? Here are 4 things you need to reach customers and win them over with your Facebook presence.
- Optimize your Facebook page.
Your cover photo shows up in several ways on Facebook – if someone hovers over your page name in a post, in suggested pages, and in other places. If possible, have a tagline on the photo that states the main benefit of why someone should like your page, and craft it in a way that your audience would respond well to. Next, optimize your “About” section. Add your critical keywords here because this section is indexed in Google and you get the chance to tell people more about what you do. Link to special places on your website you want to highlight and maybe even add some testimonials from happy customers in this section. This'll make a great impression on Facebook.
- Have a content strategy.
The biggest way people are going to interact with your Facebook page is through your posts, so you need to know what you'll be posting and how often. It's best to have a mixture of business news, tips, photos, links, and also humor. People are on Facebook to be social and have fun, and if you have some humorous posts, your posts will get comments, likes, and shares, which will then help your exposure on Facebook. You should be posting at least twice a day during the week to increase your visibility. Creating a content calendar of posts for the week makes the task more manageable. It’s not so hard when you’re organized!
- Interact with others.
One of the best ways to grow organically is to connect and comment on other complementary business pages. You can like another page as your page and then comment on their posts. Then that page’s audience has the potential to see your name in the comments of that post, giving your page more visibility. This also creates some good will and these pages may then be more likely to share and comment on your posts.
- Use your personal profile if possible.
If you are the face of your business, people may be connecting with you personally. Your personal profile is more visible to your friends than your business page, and by occasionally sharing your business news on your personal page, you have an increased chance of your most important announcements being seen.
By following these 4 important tips, you’ll make a lasting and positive impression on prospects and customers. Your Facebook page is an excellent place to demonstration your best qualities, so get organized and go forth in showing how awesome you are. Make your presence known and impress customers on Facebook!
Want more tips to engage customers with Facebook? Click below for a helpful guide!