Podcasts are now bigger than ever, and that’s definitely good news for your tech company. Tons of tech podcasts are popping up, and a lot of them are delivering great, educational content to their listeners. You and your tech company can benefit from that informational content, but you can also benefit from the inspiration these podcasts might give you. Inbound marketing for your tech company is all about attracting the right customers, and a podcast might be just the way to do that. So, whether you’re planning on creating your own podcast, looking for exposure on an existing one, or just trying to find great content to fill the time you spend commuting, here are 10 tech podcasts you don't want to miss:
1. A16Z
Andreessen Horowitz, one of the most prominent Silicone Valley venture capital firms, is the genius behind this podcast. It provides an analysis of things like mobile apps and operating systems, plus chief executives of some Andreessen Horowitz companies come on to share their valuable knowledge from their experience in tech.
2. Product Hunt Radio
A San Francisco startup named Product Hunt runs this show. Their company keeps a daily list of newly launched tech products, and this weekly podcast consists of founder Ryan Hoover speaking to other tech founders, venture capitalists, tech journalists, and other people involved in the tech industry to talk about current news and new products.
3. Stacey Higginbotham’s Internet of Things
We’ve previously talked about a few of the ways the Internet of Things can enhance tech marketing, but if you want to know more, this podcast is where you should go. Stacey Higginbotham has outfitted her home with tons of devices with Internet connectivity, so she’s an expert on the IoT – and her podcast proves it.
4. HackToStart
Each week, HackToStart features a different tech expert, like innovators or entrepreneurs. The discussion focuses on the innovative ways they achieved success in the tech world, which is both informative and inspiring for people looking to make their own way in the tech industry.
5. This Week in Tech
The team on This Week in Tech gathers the most important weekly tech news for their listeners. They also go in-depth looking at tech companies’ impact in the tech world and understanding what the news means for the tech industry.
6. Marketplace Tech
This is the perfect short podcast for tech news. Marketplace Tech is only seven minutes and comes out daily, so it’s a great briefing on the latest news that doesn’t take up too much of your day.
7. Ray Wenderlich
The Ray Wenderlich podcast is one of the best podcasts for actually talking about coding. It can help you stay up-to-date with your programming skills and offers tutorials to make it even easier.
8. Debug
Debug actually dives into the developing side of tech – in particular, developing software and services for gaming and for Apple products. The conversation often centers around interviews with experts in the tech development field.
9. Talking Machines
Talking Machines was created when a radio journalist and a Harvard professor teamed up. It’s about machine learning, and they’ve already interviewed some of the biggest experts in the field.
10. Reply All
Rather than focusing so much on tech as an industry, Reply All centers its attention on the Internet. But, since those two things so often mix, it’s still a great podcast for people in the tech world – and its unique topics means it stands out from the other podcasts.
If your tech company needs a marketing boost, being the featured guest on one of these podcasts or starting your own could be a great way to draw in more leads and clients. Or, if you’re just looking for some interesting tech news and discussions, one of these is sure to catch your eye. Either way, be sure to check these podcasts out – you’ll regret it if you don’t!
Another great way to attract the right customers is by writing a company blog. Want to get started? Download our guide for better business blogging!
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