Pinterest is many things to many people. For some, it’s a collection of things you aspire to own, for others, a source of crafting inspiration, or even a way to pitch an advertising campaign. Brands are increasingly trying their hand at Pinterest marketing, as this visually stimulating site has become the third most popular social network, just after Facebook and Twitter. While Pinterest definitely appeals more to some than others, you can’t deny its overwhelming command of the social market and its incredible growth.
If you’re interested in discovering which categories are most popular – meaning topics that are most frequently pinned – or which trends are growing, Pinterest is the perfect platform to peruse. Alliteration? Yes. Exaggeration? No. More consumers today prefer to see than to read, and this visual consumption preference has contributed to the tremendous growth of social media sites like Pinterest. It’s easy to find out what people are currently most interested in, and this is virtually ideal for marketing analysis. Let’s do some analysis of our own right now by dissecting a few top trends on Pinterest in 2015.
Pinterest recently posted a board called The Pinterest 100, a collection of 100 trending pins this year in popular categories, taken from the most influential pinners and some hand-picked by the Pinterest staff. A couple of these pins include:
DIY Tree Slab Table
It’s not surprising to me that many people are interested in this project. Without in-depth marketing analytics, you can easily take a whack at why numerous pinners would want to share this type of content. DIY, or Do-It-Yourself, home décor projects are hot. They’re cheap, they’re typically on the easy side, and they’re inventive. But, this isn’t just a “Build your own table” pin; this is a “Build your own tree slab table” pin. People on Pinterest tend to enjoy tracking trends and creativity. Having a side table in your apartment made out of natural wood gives your home a rustic, hip edge. Maybe you chop your own wood in your backyard, or maybe you just value tree slab tables on an aesthetic level. Whatever the reason, people think this is cool, and you can gain this insight simply from browsing Pinterest. Pretty interesting.
Best Cauliflower Crust Pizza
If you’ve been searching for recipes online in the past year, you’ve, without a doubt, come across something that calls for cauliflower. Terms like “Cauliflower is the new kale” sum up this idea of “what’s trending.” Cauliflower pizza crust is a healthier alternative, which caters to the desires of the health-conscious – and this audience continues to grow. Furthermore, this recipe is both vegetarian and gluten-free – two categorizations that also draw in throngs of healthy foodies across the Web. Pinterest has the power to turn a niche topic, like cauliflower crust a few years ago, into a world wide trend, spread simply via visually delightful pins.
So, why is Pinterest so popular and how do popular categories and trends manifest? Like the success of other popular social media platforms, it’s simply organic. Whatever people like gains attention. What you see is basically what you’ve produced. Organic: a term that’s trending, itself – in many contexts.
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