What You Need To Know When Creating A Thank You Page

3 min read
Sep 12, 2016 2:27:19 PM

Thank You Page best practices. Creating a thank you page is simple in premise, but with some planning and execution, it can be a strategic step on a buyer’s journey down the sales funnel. Of course, you want to legitimately thank your lead, but you also want to use this as an opportunity to continue building the relationship.

Be Functional

So, your thank you page has to achieve a few goals—thank the person and encourage them to learn more about you/your product/service. Landing pages generally are pretty stripped down to minimize distractions and focus on the offer. With thank yous, you want to encourage readers to check out your site so bring back some navigation. It should still be targeted—direct them to a particular offering or to your best content.

Show Off a Little

As mentioned above, these pages offer a platform for you to tell interested parties a bit more about yourself. Considered linking them to a particular blog post on a related topic. And what about video? We know web surfers love video, so why not add one to your thank you page and show a bit more about what you can do and how you can help them. The more they know about how you can help them, the better positioned you are to convert them.

Give and Get Information

Thank you pages are another place for you to gather valuable data from your prospects—give a little to get a little. This can be done a few different ways.

You can place a follow-up offer on the page: Thank you for downloading our whitepaper on website must-haves! Here is a complementary guide to avoiding mistakes when redesigning your website, chock full of SEO tips and more. In order for them to get the second resource, the lead has to provide some additional information, such as their primary marketing concern or role in the company. The intent of the information you gather at this stage is to build upon what you have, so make questions pertinent to your campaign or offer.

Besides enticing readers with a secondary offer, some experts suggest simply asking for information with a short survey or few questions, such as: What are struggling with the most? What compelled you to get this resource? What are your marketing goals?... Remember, this is a captive audience of warm leads so take advantage of the fact that they have already shown interest in you.

Socialize a Bit

The power of social media is undeniable. When you thank a prospect, encourage them to follow you on social media. Make it relaxed by simply adding a line such as, check us out on Facebook/Twitter/LinkedIn. Even if you have SM nav on your site, it can get lost with everything else going on; putting it on the TY page ensure that they will see it.

Furthermore, you can ask them to share the offer with their SM friends. According to Kissmetrics, “most people just assume visitors will share their content because they have a widget on every page. In reality, you usually have to explicitly ask your visitors to share before they will think to share something with their friends.” Again, make is obvious and easy—since you liked this guide to social media, take a second to share it with your network so others can enjoy it as well. Boom. Easy peasy!

It can be tempting to throw together a thank you page quickly so that you have one when you need it. However, with some forethought and planning, you can use these pages as a way to grow leads, increase conversion rates, and boost your ROI.marketing analytics

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