When you don’t have the time or the attention span to read an entire book on business and marketing strategies, podcasts are a great alternative. You can listen to them in your car, on your morning walk, or even when you’re relaxing after work. And a lot of podcasts are developed by industry experts so you know the information you’re getting is legitimate. But how do you sift through the hundreds of sub par ones to find the best? Don’t worry, we have a list of the top 7 podcasts for learning business and marketing strategies!
Eventual Millionaire is a great podcast for learning from the unique stories of individuals who have gained success in the business world. It highlights the steps they took, the mistakes they made, and the problems they solved. Success is not linear and the different situations you hear on this podcast definitely highlight that. There is a large variety of millionaires whom Jaime interviews so you get a lot of different perspectives from a big range of personalities and stories. On top of that, she keeps things fun and interesting so it never feels like a chore to listen to it. But if you aren’t in the mood to just listen, you can watch the episodes on YouTube or read along with the downloadable transcript.
If you’re looking for a marketing strategy that is inline with small businesses, Duct Tape Marketing is the podcast for you. John Jantsch brings on guests who are experts in specific parts of the marketing industry and, unlike other podcasts that tend to ramble, he provides a clear topic(s) for discussion. The fact that each episode provides a more focused concentration on a targeted aspect of marketing means that a lot of the advice given can easily be implemented into the listener's own marketing strategies. He also provides a great outline for each episode so you can pick and choose which ones to listen to. Although he doesn’t have the most upbeat voice, his guests more than make up for that.
Amy Porterfield is all about online marketing, especially when it comes to Facebook, so the podcast you want to listen to to figure out the best ways to grow your audience on social media is Online Marketing Made Easy With Amy Porterfield. She does a great question and answer section that's completely listener based so you know that she caters to her audience’s needs. And she really breaks everything down so that the listeners understand the importance of the topics she discusses. Her conversations with guests are comfortable and entertaining enough to sit through and the different topics provide a great range of information within such a small field. While other people have a tendency to interrupt their guests while they speak, she does a great job of letting them say what they want to say and then add on some more advice at the end.
The podcast StartUp teaches you how to start your own business, which doesn't sound too innovative, but the way it's formatted makes it stand out. The first season has the creator, Mark, actually bringing the listeners along with him as he tries to start his own business in real life. He narrates and records different events that occur during the week and discusses his reactions to them. Getting into season two, Mark and his co-host follow another business as it attempts to get off the ground. Then in season 3, they go from following one company, to following a bunch of different ones. They provide honest accounts of what’s truly happening and do their best to turn them into teachable moments. This is such an important podcast to listen to if you’re starting a new business and, either don’t know how to go from point A to point B, are facing a road block and need advice, or just need something to relate to. I highly recommend starting from the first episode of the first season and making your way through it sequentially. It’s definitely a serial podcast.
Leadership is such a key part to building business and marketing strategies as well as making sure they succeed. Every episode of the podcast This Is Your Life gives you advice on how to become a better leader in whatever industry you’re in. It’s hosted by two people, Michael Hyatt and Michele Cushatt, who discuss their past and current experiences as both leaders and followers. They go into detail about their mistakes, their boss’s mistakes, what they’ve learned by watching other coworkers, and so on. Their back-and-forth discussions are great and the way they talk about their successes and mistakes really allows the listeners to learn from them. If you’re trying to enhance your leadership skill, this is a great podcast to listen to.
We previously talked about the best TEDx Talks for the healthcare industry, but now, with a little help from NPR host Guy Raz, TED has its own podcast called TED Radio. There are a variety of topics touched upon, and not all of them are business or marketing related, but if you scroll through the episode list, you will find fantastic perspectives from very successful people. They take it a step beyond their business tactics and teach you about human behavior. There’s a great episode on the drive that money instills in us and another one on how to find meaning in your work in order to be successful. The talks have been adapted to radio so you don’t feel like you’re missing out on something by not being able to see the speakers, and Guy Raz does a great job of interjecting when necessary.
7.The Boss Show The Boss Show is driven by the great banter of Jim Hessler and Steve Motenko. They’re extremely entertaining to listen to and provide great jokes about the absurdities in the business world. Some of the topics they touch upon can be controversial, but they do a good job of hearing what their guests have to say, posing their own questions based off of that, and finding a balance between different viewpoints. Listeners get a nice variety of business strategies with a lot of surprising, but informative information. What really makes this podcast different than others is that, while Jim Hessler has a background in business, Steve Motenko is a psychologist so the way they look at the different topics on their show is extremely unique and helpful for understanding buyers and how they react to different marketing strategies.
The best part about listening to podcasts is they’re free! Most of the time you can download them straight to your phone or computer so you can listen to them on the go or at the office. There’s a podcast out there for everything so take a look at these 7, browse through their episode logs, and listen to the ones that seem the most interesting. You’ll learn a lot about improving your business and your work strategies.
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