Are you having trouble attracting return visitors to your technology blog? Are you confident in your content but still lacking in desired readership? The technology industry is a rapidly expanding and tumultuously changing frontier – so your blog needs to stand out. In order to accomplish this, you may want to first look at your approach. Here are 5 key considerations that’ll help you turn your content from stale to stellar.
Know your audience. Ensure that your content is directed at the reader and doesn’t come off as being too self-referential. In blogging, particularly tech blogging where the focus is shifting as quickly as the industry’s advancements, the last thing you want to do is sour the reader by turning everything into an advertisement and continually linking back to your own products and services. The reader is already on your site; they know what you have to offer!Another common mistake is ignoring the humanity of your readership. Many bloggers make this mistake by overusing buzzwords, keyword stuffing, and excessive linking to improve their Search Engine Optimization (SEO). This is a huge mistake. In today’s market, the quickest way to boost your SEO is to increase your regular readership, and catering to your audience is a fundamental part of this.
With technology evolving and making vast improvements almost daily, interested readers want to be updated on the latest developments and trends from a reliable, regular source. Fluctuations in the consistency of post frequency and written tone can turn off the reader and send them searching for another source – maybe even one of your competitors!
Hard, reliably sourced data is one of the strongest ways to gain trust from your readership. You may even want to consider sourcing your own data through polls or research, both of which you can aggregate and embed within the body of your blog.
Be sure to link to the source of the data. This turns your blog into a resource for the reader and keeps them coming back for more.
Consider breaking your blog up into lists or a Q&A layout (much like this blog!). This removes the narrative format, a time-consuming style better suited for a fictional account or a novel. Taking your properly sourced data and turning it into an infographic is another great way to strengthen your readability and, thus, your return readership.
Remember that bullet points and short blurbs are easy to follow and that everyone loves pictures! Relevant graphics featuring the technology about which you are blogging, along with other eye-catching images, break up the monotony of a long piece and can re-capture the reader’s attention if they begin to drift away.
Use your blog as a platform to share your voice. Don’t be afraid to critique a product or take a controversial stand. Readers want interesting and dynamic posts. You want to stand out, so let your unique voice be a reason to keep the reader coming back!
After considering these 5 important points, you’ll be able to deliver tech content that keeps your readers’ attention and truly resonates. In the ever-changing tech world, you need to catch your audience where, when, and how it matters to them, so make your blogging count!
Want even more business blogging tips? This free guide will prove helpful!