--- title: "Boston Inbound Marketing Company & HubSpot: We Go Together Like PB&J" description: Responsive Inbound Marketing and HubSpot make quite the pair. Here's how we can use the HubSpot platform to optimize inbound marketing! image: http://www.responsiveinboundmarketing.com/hs-fs/hub/389011/file-1128724759-jpg/HubSpot-diagramE.jpg --- [![Fractional Head of Demand Generation](https://www.responsiveinboundmarketing.com/hs-fs/hubfs/2022%20Redesign/Logos/logo%20white.png?width=205&height=110&name=logo%20white.png "Fractional Head of Demand Generation")](https://www.responsiveinboundmarketing.com) [![Fractional Head of Demand Generation](https://www.responsiveinboundmarketing.com/hs-fs/hubfs/2022%20Redesign/Logos/logo%20color.png?width=205&height=110&name=logo%20color.png "Fractional Head of Demand Generation")](https://www.responsiveinboundmarketing.com) - Services - [Fractional Head of Demand Generation](https://www.responsiveinboundmarketing.com/fractional-head-of-demand-generation) - [Pricing](https://www.responsiveinboundmarketing.com/fractional-head-of-demand-generation-pricing) - [What is HubSpot?](https://www.responsiveinboundmarketing.com/what-is-hubspot) - [Customers](https://www.responsiveinboundmarketing.com/customers) - [Reviews + Successes](https://www.responsiveinboundmarketing.com/customers) - [RhythmInfluence](https://www.responsiveinboundmarketing.com/rhythminfluence-case-study) - [Lumina Solar](https://www.responsiveinboundmarketing.com/lumina-solar-case-study) - [Brandwise](https://www.responsiveinboundmarketing.com/brandwise-case-study) - [Resources](https://www.responsiveinboundmarketing.com/resources) - [Blog](https://www.responsiveinboundmarketing.com/blog) - [About](https://www.responsiveinboundmarketing.com/about-lindsey-framer) - [Contact](https://www.responsiveinboundmarketing.com/contact) More results [Let's Chat](https://www.responsiveinboundmarketing.com/book-a-call) [Let's Work Together](https://www.responsiveinboundmarketing.com/meetings/lframer30) [Let's Chat](https://www.responsiveinboundmarketing.com/meetings/lframer30) - Services - [Fractional Head of Demand Generation](https://www.responsiveinboundmarketing.com/fractional-head-of-demand-generation) - [Pricing](https://www.responsiveinboundmarketing.com/fractional-head-of-demand-generation-pricing) - [What is HubSpot?](https://www.responsiveinboundmarketing.com/what-is-hubspot) - [Customers](https://www.responsiveinboundmarketing.com/customers) - [Reviews + Successes](https://www.responsiveinboundmarketing.com/customers) - [RhythmInfluence](https://www.responsiveinboundmarketing.com/rhythminfluence-case-study) - [Lumina Solar](https://www.responsiveinboundmarketing.com/lumina-solar-case-study) - [Brandwise](https://www.responsiveinboundmarketing.com/brandwise-case-study) - [Resources](https://www.responsiveinboundmarketing.com/resources) - [Blog](https://www.responsiveinboundmarketing.com/blog) - [About](https://www.responsiveinboundmarketing.com/about-lindsey-framer) - [Contact](https://www.responsiveinboundmarketing.com/contact) [Let's Chat](https://www.responsiveinboundmarketing.com/book-a-call) [HubSpot](https://www.responsiveinboundmarketing.com/blog/topic/hubspot) # Boston Inbound Marketing Company & HubSpot: We Go Together Like PB&J [![Virginia Adams](https://www.responsiveinboundmarketing.com/hs-fs/hub/389011/file-985014100.jpg?width=40&height=40&name=file-985014100.jpg)](https://www.responsiveinboundmarketing.com/blog/author/virginia-adams) by [Virginia Adams](https://www.responsiveinboundmarketing.com/blog/author/virginia-adams) 2 min read Jul 1, 2014 12:46:00 PM ![HubSpot Certified Partner Agencey - Boston](http://www.responsiveinboundmarketing.com/hs-fs/hub/389011/file-1128724759-jpg/HubSpot-diagramE.jpg?width=300&name=HubSpot-diagramE.jpg "HubSpot Certified Partner Agencey - Boston") Founded in 2006 by MIT grads Brian Halligan and Dharmesh Shah, HubSpot was born from the observation that traditional marketing methods were broken. Living in a changing consumer world, Halligan and Shah found that businesses were stuck in an analog era. And thus the mission statement: “It’s time to replace the world’s annoying, interruptive marketing with personalized inbound marketing — marketing people love.” With over 11,000 customers (UPDATE: 16,854 as of Sept 30th), 1,500 partners and $77.6 million in revenue in 2013 (which grew to  an expected $179.5 million in 2015), they’re doing something right. **What does HubSpot do?** Buyers have taken control of the information they choose to consume. 86% TV commercials are never watched, 44% of direct mail is left unopened, and there are over 200 million numbers on the Do Not Call List. People don't want to be interrupted from their daily lives by marketers or salespeople. They want to be helped. Inbound is about pulling people in by creating interesting content and sharing useful information. In order to figure out the kind of content that people do want to engage with, you need to communicate with them and track their online activity. Effective inbound is comprised of a combined effort of **[SEO](https://www.responsiveinboundmarketing.com/blog/the-small-business-guide-to-keyword-strategy-how-to-get-found-online)**, [**blogging**](https://www.responsiveinboundmarketing.com/blog/four-reasons-to-start-a-company-blog), social media, segmentation, personalization, marketing automation... oh my! While the concept of inbound is simple, combining these tools and management systems in a comprehensive way is trickier. With HubSpot, every tool you need to launch and manage an inbound campaign is integrated on a single platform. You can see every interaction you have with your customers from the moment they become leads, allowing you to better attract, convert, and delight them.  **Where Responsive Inbound comes in** [**Responsive Inbound Marketing**](https://www.responsiveinboundmarketing.com/) is a certified [**HubSpot partner**](https://www.hubspot.com/partners), so we have an expert understanding of exactly how the HubSpot platform works. Founder and CEO Lindsey Framer created Responsive Inbound Marketing on the basis of a real need that she encountered as a Channel Consultant at HubSpot, which is that of a genius content creator and liaison between the HubSpot portal and you. Informed by extensive training in HubSpot COS and inbound methodology, Responsive Inbound specializes in the creation, implementation, and execution of inbound marketing strategies for start-ups and enterprise companies, generating real results for our clients. (Like the results found in this [inbound marketing case study](https://www.responsiveinboundmarketing.com/kzo-innovations-case-study).)  With our inbound knowledge and HubSpot's innovative portal, Responsive Inbound and HubSpot go together like PB&J! (Is it lunchtime yet??) *"Responsive Inbound Marketing has proven their ability to deliver inbound expertise and results to their clients" — Sarah Posnak, HubSpot Channel Account Manager.* ![Responsive Inbound Marketing HubSpot Certification](https://www.responsiveinboundmarketing.com/hs-fs/hub/389011/file-1134456264-png/hs_cert.png?width=180&name=hs_cert.png "Responsive Inbound Marketing HubSpot Certification")![Responsive Inbound Marketing Inbound Certified](https://www.responsiveinboundmarketing.com/hs-fs/hub/389011/file-1140425550-png/inbound_cert.png?width=180&name=inbound_cert.png "Responsive Inbound Marketing Inbound Certified")![Responsive Inbound Marketing HubSpot Partner](https://www.responsiveinboundmarketing.com/hs-fs/hub/389011/file-1134456304-png/hs_partner_cert.png?width=180&name=hs_partner_cert.png "Responsive Inbound Marketing HubSpot Partner") [![Inbound marketing quick wins](https://no-cache.hubspot.com/cta/default/389011/1de6a331-ff77-4e48-818f-56ad60b6a323.png)](https://cta-redirect.hubspot.com/cta/redirect/389011/1de6a331-ff77-4e48-818f-56ad60b6a323) #### Share this [Share on Twitter](https://twitter.com/share?url=https://www.responsiveinboundmarketing.com/blog/responsive-inbound-marketing-and-hubspot-we-go-together-like-pbj&text=Boston%20Inbound%20Marketing%20Company%20&%20HubSpot:%20We%20Go%20Together%20Like%20PB&J) [Share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://www.responsiveinboundmarketing.com/blog/responsive-inbound-marketing-and-hubspot-we-go-together-like-pbj&t=Boston%20Inbound%20Marketing%20Company%20&%20HubSpot:%20We%20Go%20Together%20Like%20PB&J) [Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://www.responsiveinboundmarketing.com/blog/responsive-inbound-marketing-and-hubspot-we-go-together-like-pbj&t=Boston%20Inbound%20Marketing%20Company%20&%20HubSpot:%20We%20Go%20Together%20Like%20PB&J) Previous story [← Industry Shout-Out: Inbound for Legal Services](https://www.responsiveinboundmarketing.com/blog/industry-shout-out-inbound-for-legal-services) Next story [Industry Shout-Out: Online Travel Agencies →](https://www.responsiveinboundmarketing.com/blog/industry-shout-out-online-travel-agencies) ### Get Email Notifications - [Privacy Policy](https://responsiveinboundmarketing-hs-sites-com.sandbox.hs-sites.com/privacy-policy) - [About Me](https://responsiveinboundmarketing-hs-sites-com.sandbox.hs-sites.com/about-me) - [Resources](https://responsiveinboundmarketing-hs-sites-com.sandbox.hs-sites.com/resource-page) - [Schedule A Meeting](https://www.responsiveinboundmarketing.com/meetings/lframer30) Copyright © 2026 Responsive Inbound Marketing ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Virginia Adams", "url" : "https://www.responsiveinboundmarketing.com/blog/author/virginia-adams" }, "dateModified" : "2022-07-19T15:25:37.766Z", "datePublished" : "2014-07-01T16:46:00.000Z", "headline" : "Boston Inbound Marketing Company & HubSpot: We Go Together Like PB&J", "image" : [ "//www.responsiveinboundmarketing.com/hs-fs/hub/389011/file-1128724759-jpg/HubSpot-diagramE.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.responsiveinboundmarketing.com/blog/responsive-inbound-marketing-and-hubspot-we-go-together-like-pbj", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.responsiveinboundmarketing.com/hubfs/2022%20Redesign/Logos/logo%20color.png" }, "name" : "Responsive Inbound Marketing, LLC" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Virginia Adams" }, "dateModified" : "July 19, 2022, 3:25:37 PM", "datePublished" : "2014-07-01 16:46:00", "description" : "Responsive Inbound Marketing and HubSpot make quite the pair. 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