Fractional Head of Demand Generation

Are you a startup that has just gone through your Series A or Series B round of funding that needs to prove your valuation to your investors?

Are you finding yourself in a critical phase of growth where you need to establish or scale your marketing efforts rapidly?

A Fractional Head of Demand Generation can offer several advantages in this scenario:

Expertise without full-time commitment: I bring extensive experience and knowledge in HubSpot, demand generation strategy and execution. Startups may not be ready to hire a full-time head of demand generation due to budget constraints or uncertainty about long-term needs. By working with me on a part-time or retainer basis, you will gain access to my high-level expertise without the commitment of a full-time hire.
Cost-effectiveness: Hiring a full-time executive, especially at the leadership level, can be expensive for startups, particularly those in the early stages. My fractional model allows startups to benefit from strategic demand generation leadership at a more affordable rate, as I charge based on the time or projects I work on.
Flexibility and scalability: Startups often experience rapid changes in their business environment, requiring agility in their demand generation strategies. My flexible approach allows me to adapt quickly to shifting priorities and scale my involvement up or down as needed, providing startups with the flexibility they need during uncertain growth trajectories.
Access to networks and resources: With my extensive networks of professionals, agencies, and industry contacts, I can leverage connections to bring in specialized expertise, partnerships, or resources that can accelerate demand generation efforts for startups.
Strategic guidance: I provide strategic direction and oversight for demand generation initiatives, helping startups define target audiences, craft messaging, prioritize marketing channels, and optimize campaigns for maximum impact. This strategic guidance is particularly valuable for startups that may lack internal demand generation leadership or expertise.
Objective perspective: As an external advisor, I offer an unbiased and fresh perspective on demand generation challenges and opportunities. My insights, gained from working with various companies across different industries, help startups identify blind spots or untapped opportunities in their demand generation strategies.

Are you a legacy HubSpot customer who has never fully utilized the platform that pays a lot of money each month for your HubSpot subscription?

I reactivate HubSpot to get you to the next level while making a dramatic impact in your business.

Why else?

Expertise in maximizing platform capabilities: While you may have access to HubSpot, you may not have the in-depth knowledge or resources to fully leverage its features for demand generation. As a Fractional Head of Demand Generation with expertise in the platform, I can help you unlock its full potential, using its tools and functionalities to drive your demand generation efforts effectively.
Tailored strategies and implementation: My role involves creating customized demand generation strategies aligned with your business goals and target audience. By understanding your unique needs and challenges, I can develop tailored approaches that leverage HubSpot's capabilities to generate leads, nurture prospects, and drive conversions more efficiently.
Cost-effectiveness: Engaging with me on a fractional basis is often more cost-effective than hiring a full-time employee or outsourcing to a marketing agency. You will benefit from my expertise without the overhead costs associated with additional staff, making it a more budget-friendly option for optimizing their demand generation efforts.
Objective assessment and optimization: As an external expert, I bring a fresh perspective to your marketing strategy and HubSpot utilization. I will conduct an objective assessment of your current practices, identify areas for improvement, and implement optimizations to enhance your demand generation performance. This impartial viewpoint can uncover opportunities that may have been overlooked internally.
Adaptability to changing needs: Demand generation is an ever-evolving landscape, and strategies need to be continuously refined to stay ahead. Working with me on a fractional basis provides the flexibility to adjust strategies and tactics as market conditions change or new opportunities arise. My ability to adapt quickly ensures that your demand generation efforts remain effective and competitive over time.
Access to additional resources and expertise: Beyond my expertise in demand generation and HubSpot, I also bring valuable connections, resources, and industry insights to the table. This broader network can enrich your marketing efforts, whether through partnerships, content collaborations, or access to specialized tools and services.

Do you feel as though, despite your best efforts, your business remains stagnant? Is achieving your growth targets and making meaningful progress proving to be a formidable challenge? It's time to break free from this inertia and jumpstart your business's expansion.

Over the last ten years, I have:

Launched innovative websites leveraging the HubSpot CMS
Designed and implemented holistic content marketing strategies
Orchestrated and rolled out numerous marketing initiatives
And achieved much, much more.

You might wonder, what sets me apart? My approach is holistic rather than fragmented. Instead of breaking down strategies into isolated tasks, I embrace the entire vision we craft together and execute it to pursue the objectives we set as a team. I look at it as a whole, not just bits and pieces.

Lindsey's deep knowledge of Hubspot and inbound marketing has been a great asset to us. I also really appreciate her no-nonsense approach and how she rolls up her sleeves and dives right in. Lindsey feels like a part of the team and I look forward to our continued partnership.

Melissa Raskin

Senior Marketing Manager, Technium, Inc.

Lindsey is truly a marketing consultant who delivers. Though many promise big things, Lindsey worked with us step by step starting with listening specifically to our needs and taking the time to understand our company and our audience. Lindsey's knowledge of Hubspot is second to none, and if something isn't working the way we hope, she goes out of her way to find a solution. All this and she's friendly and easy to work with as well. We are already seeing results from Lindsey's advice! Looking forward to working with her again on other projects in the future.

Rebecca Mindenhall

Brand Strategist, The Stone Farm

I've had the pleasure of working with Lindsey on several projects. She is a Hubspot expert! Always providing the best insights for outreach strategies and automation within the platform. Not just a professional Hubspot expert, Lindsey provides clear and concise advice for problems and creates the most optimized solution, along with the friendliest demeanor. She truly cares and ensures the utmost attention to detail.

Abigail Cobain

Digital Marketing Leader, Trax Retail

I worked with Lindsey on our inbound marketing strategy to increase lead generation. She and her team conducted thorough audits of our website, email marketing, and social media feeds, and helped us develop a new marketing plan. Showing ROI was really important to our team, and Lindsey made sure this was top of mind throughout our time working together. Lindsey also successfully managed the migration process of our website to HubSpot and trained me on how to best utilize HubSpot’s tools to help us reach our goals. Lindsey is direct, knowledgeable, and empathetic, and it was a pleasure to work with her.

Kyra Derdivanis

Marketing Manager, DPEM

If you're looking for help with inbound marketing, I'd highly recommend Lindsey. Lindsey can help you optimize your marketing strategy and then will get to work implementing that strategy on your behalf. She's very communicative and a pleasure to work with!

Kristen Crory

VP of Marketing, QuickPivot

Would 100% recommend Lindsey for any brand looking to migrate over to HubSpot and/or to elevate their content / SEO strategy. We saw an immediate uptick in organic traffic after hiring Lindsey's agency and she has been super easy to work with during the entire process.

David Neuman

VP of Analytics + Paid Social, RhythmInfluence

Lindsey is extremely professional and I'd suggest knows her way around Hubspot better than the back of her hand. We've been using it for years and Lindsey was still able to find ways to improve and tweak the things that we were doing - she not only highlighted issues but fixed them rapidly and we've already seen results from that.

Alexander Hill,

Global Head of Business Development, Sensye

From day one, Lindsey proved herself by seamlessly onboarding HubSpot and launching demand generation campaigns that converted cold leads into deals. Her results-driven approach, coupled with her creativity and expertise in marketing operations and automation, has consistently delivered tangible results, she blew our mind. Lindsey's contributions speak for themselves, making her an invaluable asset to our team with her quality work and creative ideas. Lindsey = Results.