Does business blogging really deserve all the hype it gets? Yes it absolutely does! And I am going to tell you why. If you already have a blog, feel free to keep reading so you can use some of these statistics to tell your boss how much you are doing for your company, maybe it'll get you a raise! If not, you're still on your way to expanding your company's reach, so no worries, a raise may still be on the horizon.
Here are the four reasons your company needs a good blog:
1. Companies with blogs get more leads per month. B2B companies garnering 61% more, and B2C companies bringing in a whole 88% more leads per month when they have a blog!
2.Blogs help optimize your SEO (Search Engine Optimization). Blog posts create lots of indexed pages for Google to recognize as coming from your site. They also help you rank well on Google searches for industry-specific keywords that you have blogged about, bringing visitors to your site.
3. Companies that blog bring in 55% more visitors to your site. If you have heard that blogs optimize your SEO (such as in #2) here's the proof.
4. Blogs help you earn potential customers' trust. In a recent HubSpot survey, 71% of respondents said that company blogs affect their purchasing decisions.
Now that you are (hopefully) convinced that your company needs a blog, go out and set one up! "But I don't want to write a company blog, can't someone else just write my blog for me" you ask? Well yes, Responsive Inbound Marketing can write your blog for you, and so much more. Read the rest of our blog posts and check back here to learn more about what we do and get more tips, such as how to find topics to write about in business blogging once you get started.
If you can't wait any longer to get started on your blogging, click the link below to download our Business Blogging Ebook to learn all about the why, the what, the when, and the how of business blogging.