Social media might have stolen the digital marketing spotlight from email, but don’t be fooled – email is still as effective as ever, and email newsletters still matter. In fact, creating an email newsletter is a great way to strengthen your company’s marketing strategy. Whether your readers are repeat customers or leads that haven’t quite made their decision yet, a newsletter can help you keep them interested in your company. Here are 4 key ways that newsletters help keep your business booming:
1. Keep you top-of-mind The Internet is full of distractions, and your customers aren’t immune to their draw. Sometimes, they forget about you and your business – which is never good for you. Newsletters are the perfect way to remind your readers that you’re still here, doing what you do best.
2. Connect with your readers A newsletter also fosters a relationship between you and your readers. It’s like a conversation you have with your customers monthly (or however often you choose to send it), and – unlike social media posts – it can be personalized to their interests. Interacting with your readers and giving them helpful content means you’re building trusting customer relationships, which is exactly what you want to do.
3. Establish you as an authority The key to becoming a trusted thought leader is creating content that shows you know your stuff, and where better to put that content than in a newsletter? If you prove to your readers that you have the knowledge and expertise to help them, you’ll cement your reputation as an industry authority in no time.
4. Promote your special offers Creating enticing offers is only half the battle – you also have to get people to take advantage of them. A newsletter is a great place to promote your newest contest or white paper because it’s going directly to people who will appreciate that content.
Email marketing still matters for your company, and a newsletter is the perfect way to send reliable and noteworthy updates to your customer base. And, if you have any experience with writing marketing emails, you already know all the best tips and tricks to make your newsletter count! So, now that you know that newsletters are still great for business, get started on creating your own.
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