Selecting an inbound marketing package can be tricky. You know it is important, but with a myriad of options how do you know which one is right for you? Fear not, dear reader! We are here to help you wade through the details and figure out the best match for your needs.
Unlike traditional, “outbound” marketing, inbound marketing is designed to bring the people to you by appealing to their interests—all you have to do is create stellar content that meets their needs, draw traffic in, and convert them into clients. It is not quite as simple as that sounds, which is why your inbound marketing package has to fit your specific needs.
The Numbers Don’t Lie
Even if you have a marketing team, everyone can use some help. What if you just need help with your blog? Your blog is much more important than you might realize.
Did you know that companies who blog generate 126% more leads than those who don’t? And, companies that blog once a day get 78% more leads than companies that do not.
Furthermore, blogging 2-3 times per weeks gets you 70 percent more leads than those who do not.
So, if you want more leads, you need to start blogging more. Although inbound marketing is based on quality content, quantity cannot be overlooked, especially when you are just getting started. When you launch a new blog (or rebrand your current one), you want to be posting frequently to draw readers in. Blogging multiple times a day may seem like overkill, but in fact, businesses that blog multiple times a day get 92% more leads than companies that do not. These are big numbers and the results cannot be ignored.
Blog Bests And Basics
If you hire an inbound marketing agency to help with your blog, what should you expect? Here is where the numbers take on a different significance. How many times you blog seems to matter more than how long your blog is. For example, blog best practices—keyword density, call-to-action, quality images, SM links—matter more than length.
A good range to shoot for is between 300-800 words, bearing in mind that unless the information is truly compelling or solving a problem, many people will stop reading or just skim longer posts. When you are selecting and setting up your inbound package, be sure to set a target length for consistency with the understanding that this will vary based on topic and subject matter.
Remember, the most important factors when blogging are content and consistency. If you do not have the time or resources to commit to this incredibly important endeavor, it is the ideal time to hire someone to help. It is also important to remember that not all inbound packages are the same—find a partner that can help you reach your specific goals.
Need more help finding the right fit? Find out if you should stay in-house or hire an agency: