If you have a business, you’re looking to grow your customer base. Whether that means more clicks to your healthcare specialty site, or more people to use you to consult on other business needs. Whatever the goal of your company, getting customers in the “door” is essential. All types of businesses need to have an effective approach to marketing in order to be successful.
Many companies face the challenge of deciding between hiring an agency or a full-time marketing employee. While having an employee in-house may seem appealing, the truth is there are many benefits of hiring an outside marketing agency.
The cost of an agency can seem overwhelming to some businesses, but let’s break down the numbers. Hiring a full-time mid-level marketing employee will cost anywhere from $50k-$80k, and that’s not including benefits. If benefits are, say, 30% overhead (IT, other expenses), the cost is even more significant. Training can also be a hidden cost.
It takes time to get new employees up and running – time that an agency could quickly outpace.Based on the sheer numbers above, you can see how the average monthly cost of an employee is much more expensive than a trusted agency, depending on how tenured the marketing employee is. A VP or Director will be at the high end, marketing manager in the middle, and marketing coordinator at the low end.
The Risks of a Wrong Hire
The added benefit of hiring an agency is the much broader/deeper experience that the collective agency employees bring to bear. A typical employee will be good at one, two, maybe three marketing tasks – like SEO, social, and email. They may have previous experience with these specialties from working at other companies. If you're trying to hire someone to join your marketing team, hiring the wrong person is a huge risk, as it could affect employee morale as well as take a toll on your bottom line. It impacts salary, benefits, training time, business opportunities, etc. The risk of an improper hire or an inexperienced hire may be too great to take.
Leave It To the Specialists
On the other end of the spectrum, a typical inbound agency will be adept at a wide multitude of things: SEO, social, conversion optimization, PPC, email, nurturing/automation, web design, print design, etc. They also will have employed their inbound marketing services for 10s if not 100s of clients across different verticals. In addition, with an agency comes the value of having more creative minds solving sales and marketing challenges, creating content, improving the performance of campaigns, etc.
In addition, you won’t have to manage the day-to-day of the campaign as closely as you would with an in-house employee. While you’d certainly weigh-in on the overall strategic direction, the nuts and bolts of the business will be left in the hands of the agency to juggle.
Efficiency is another key to keep in mind. Your one marketing specialist will not have the ability to be as productive as a whole team deployed at an outside marketing agency. Agencies perform the same tasks over and over for many different types of clients, and as a result, they are highly specialized in their roles.