Blog. That one word can cause a visceral reaction for many people faced with creating their own. It can bring on that sinking feeling in the pit of your stomach, cold sweat, tears, and worst lead you to walk away without even trying, because well, it can be intimidating - and I get it. You know that blogs can help you generate leads, but first you have to think of a topic, and then you have to write the content, and then you have to figure out how often you have to develop new topics which leads to more writing, and the circle goes on and on and you are already exhausted at the thought of blogging...
But I am here to change what and how you think about blogs! I am going to turn your opinion 180 degrees, because blogging isn't all that scary when you know the facts.
How good does it have to be? For most people, good enough.
As long as you are helping people with what they are researching and give them what they want, then they are happy with that. It is not a research paper people, just remember that.
How often do you have to blog? Depends on how many leads you want.
When you first start your blog, quantity trumps quality. Eventually quality will matter more.
Companies that blog multiple times a day get 92% more leads than companies that do not.
Companies that blog once a day get 78% more leads than companies that do not.
Companies that blog 2-3 times per week get 70% more leads than companies that do not.
How much do I have to write? Not as much as you think.
You only have to write anywhere between 200-800 words. As long as there are important Best Practices in the blog, like keyword density for SEO, social buttons, image, and you can throw in a link or/and Call To Action to an ebook, to name a few, you're golden!
Take a look at Seth Godin's blog for instance. Seth is one of the highest ranking bloggers, if not the highest ranking blogger, and as you can see, there are incredibly short blogs and then there are far longer blogs. It really just matters if the information you are writing is relevant.
So do you feel better now that you have the facts? Now that you know that blogs do not have to be intimidating; and are not only FREE but are also the biggest driver to organic traffic? Are you ready to start increasing your traffic but realize that you don't have the resources to create the content that you need? Don't give up! I helped to change your mind about blogs; now let me help you get started! Contact me to discuss all of the possibilities for increasing your organic traffic.
One last tip from one blogger to another blogger - When blogging the #1 thing to always remember is to make sure that your content is relevant to the subject matter.