Improve Your SEO: Avoid Keyword Stuffing and Focus on Content

1 min read
Aug 28, 2014 3:11:00 PM

Keyword Stuffing: Loading a web page with keywords in an attempt to manipulate a site's ranking in search results. 

That's right content creators, Google is on to us. Gone are the days when you could simply cram a bunch of search-heavy terms into your website in order to show up on the first page. Google is creepy-smart and knows manipulative personalities when it sees them.

OK Google, fine. We can't crowbar in a bag of keywords. So what then is a copywriter to do to get noticed? Ah yes, by getting back to creating great content! If you write it, they will come. 

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Still not convinced? Well if you want your content to thrive in the land of search results, here are a few things to think about.

1) Remember that you're writing for people, not search engines.

2) Captivate people with great visuals.

Would you enjoy reading an article that repeated the same phrase over and over again? No, you'd rather read something that flows and has clever ideas! That's how you build a devoted audience. Breaking up text with images helps the reader digest information and will help you emphasize your message. Also, Google looks for relevant images when ranking a website. This time you can tuck a keyword in the image alt text and it won't be obnoxious for Google or the reader! 

3) Get your content shared

A search engine deems whether your content is important partly by the amount of social shares attached to it. If it's relevant on social media, Google figures people care about your website and will rank it accordingly.  

4) Inbound links = More search engine love

Other websites will link to your content if it's useful. Garner the respect of outside sites, and win the affection of Google.

So set aside your SEO obsession, and allow yourself to simply create things that people love. Don't worry, search engines will find you.

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