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6 Keys To Increasing Facebook Engagement

by Meaghan Moraes
3 min read
Sep 14, 2015 11:53:00 AM
Mastering Facebook is a breeze – you update your wall and people will flock to your page and respond, right? Not so much. That is, however, the dream that every business owner believes before they get started. And the fact is, most of them tend to give up or stop updating their page when they aren’t seeing the results that they want, despite their constant updates.The crux of the matter is: People don’t want to hear about your products all of the time. Why would they? People simply don’t come to Facebook to see advertisements. So, how can you effectively engage your Facebook audience? In order to increase engagement on Facebook, you need to create content that is both relevant and personal. The following 6 tips will help you do just that. Let’s dig in!
  1. Ask Questions
Asking questions helps spark dialogue with followers. It’s one of the easiest and best methods for prompting people to respond to your posts (thus, engaging with you). There are a number of types of questions you can ask – from specific to yes or no to timely to direct to fun to tips, questions can help you start engaging in whichever way you prefer.
  1. Timing
Ever hear that timing is everything? Well, this is still true, especially when it comes to posting on Facebook. The concept is pretty simple to understand: posting after work or when people are in transit is better than posting when people are working or sleeping. Think about when people are most likely to check for updates on their social network accounts and schedule your posts for those times. According to KissMetrics, the best time to share on Facebook is noon and a little after 7pm. Buffer is a great tool that can help you post on Facebook at ideal times and, in turn, enhance engagement.
  1. Photos
On Facebook, pictures are huge engagers. Pictures stand out more, compared to status updates or posted links. They are clear, concise, and easy for the mind to digest – so naturally they’re perfect for people perusing Facebook. You want to catch your audience’s attention simply with an effective visual.
  1. Contests
Contests are another great way to increase Facebook engagement because not only does this reward loyal fans, but also it creates excitement and will get users to visit your Facebook page frequently to check if they have won. Different contests can be structured to target the kind of engagement you want from your audience. For example, a ‘vote to win’ contest would get you likes, but not as many comments as the contests that require writing a tagline in the comment box. Contests allow you to create incentive, tailored to your goals.
  1. Calls-To-Action
Calls-to-action instill psychological nudges that help marketers drive their audience to respond the way they want them to. Your audience tends to respond better when they are given specifics. Think about what you want your audience to do. Using calls-to-action that offer specific, yet subtle, prompts will help you successfully guide people to where you’d like them to go.
  1. Posting Frequency
According to Buddy Media, pages that posted one or two times per day receive 40% higher user engagement compared to pages that had more than 3 posts per day. This shows that it is not the quantity of the post, but the quality of your Facebook post that matters. Make sure you’re not posting too much so as not to annoy your followers – and make sure what you’re posting is relevant, personal, and not just about you.These proven guidelines will help you increase engagement because all of them utilize content that engages with the audience on a personal level that they’ll take note of. How have you been increasing Facebook engagement with your customers and prospects? What tactics have worked best for you? Feel free to contact us to share your Facebook engagement secrets!

And, if you want even more helpful social media tips, find everything you need to know in our ultimate guide!  Social Media Marketing Guide  
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