Blogging is one of the fundamentals of an inbound marketing strategy, and marketers who make blogging a priority are 13x more likely to see positive ROI. Aside from just creating large quantities of content, it needs to actually be relevant and useful for your audience. In fact, 94% of people share a post because they think it might be helpful to others. Quality matters. One way to make sure that you see positive ROI from your blogging efforts is to focus on your title. Creative blog titles will help your posts stand out among other search engine results and get people interested in reading more.
Quick tips for a successful blog post title:
Include a keyword, ideally near the beginning of the title
Keep it around 70 characters long
Use strong language
This formula from Quick Sprout can help you to get started:
number or trigger word + adjective + keyword + promise
“Create blog titles that stir up your reader's curiosity” @rspnsvinbndmktg.Click To Tweet
1. Why You Need to Focus on Video Marketing in 2017 [Infographic]
This title does a few things right. First, it uses a “need to know” format, which engages people to want to read about what they may not know, or don’t want to miss out on knowing. Second, it is essential to always set clear expectations for your audience with your title. Even the most unique or creative blog title is not as valuable as an accurate one. HubSpot found in a study of over 3.3 million paid link headlines that adding additional clarification to your title through a bracketed word - [template], [infographic], [video] - led to 38% better performance than a title without it.
Using a metaphor to compare an industry or topic to something (seemingly) random is a great way to get people interested, especially if you can really deliver on how the two relate. A solid metaphor can be a clever way to structure your blog post as well, and help to more clearly explain a complicated topic
11 Simple Concepts to Become a Better Leader
This is a tried-and-true format for a blog title that will always work. Using numbers in your title can increase the clickthrough rate by 36%, according to data from Backlinko. Research from Canva found that blog titles with numbers result in double the social media shares. It’s pretty simple; numbers get people’s attention.
You're Going To Waste 31 Hours In Meetings This Month
A negative title reaches your audience’s emotions effectively. It will make them want to see if they actually fall in the 'wrong behavior' category and what the solution may be. In this example, most professionals have several meetings a week, so suggesting that they are a waste of time will get them interested. This approach will work for any topic your buyer persona may be interested in.
How A Ferrari Made Me A Million Bucks
Remember that one of the keys to creative blog titles is creating a sense of curiosity in your audience, and this title definitely delivers. Storytelling is a way to capture your audience in your blog posts, so why not apply the same concept to a post’s title? This title is for Neil Patel’s third most popular post on his blog. Coincidence? Probably not.
Caffeine: The Silent Killer Of Success
Did you start your day off with a cup of coffee? If you did, then this title will get your attention. It’s intriguing and makes you want to know why. A title this good will get people to read your content.
Remember that you are trying to provide information that answers a question or solves a problem for your buyer persona. If the topic is something they are interested in and you write clear, creative blog titles, then you will be well on your way to a successful post.
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