Have you thought about how the holidays might affect your website? During this time, businesses could be prepping for a holiday rush or slump, or somewhere in between. Either way, you should evaluate whether your business needs some extra stuffing in terms of web strategy.
Every business has its ups and downs which are unique to a company or industry. If the holidays affect your digital bottom line, it’s important to plan ahead to avoid the holiday disruption.
Here are a few SEO strategy tips to help you prepare for festive season marketing success.
If you think your business could benefit from the holiday hustle, make sure your website is optimized for mobile. You need to cater to the consumer’s every whim.
Web design is no longer just about looks, but all about user experience.
Brands are seeing higher conversion occur on mobile devices up 64% compared to desktops.
Therefore, focus on how to convert web traffic into sales by conceiving a mobile-specific solution that works best with the user.
Brand blogging is a crucial component to an effective inbound marketing strategy which hinges on quality and consistency. Beef up your blog right before the holidays by writing posts in bulk and scheduling them for publication later - or have your marketing team handle it. Add holiday-oriented SEO and spread some seasonal sentiments with aesthetics or marketing material.
We’re not saying to gut your entire website (that might take time), but rather re-evaluate your content and set clear goals about what you want your site to achieve by year’s end. Assess how your CMS is working for you, and analyze user feedback and interactions with your web pages to improve overall experience.
If a website redesign is not in the cards, no worries. Give your attention to the little details because they too can affect your brand perception. Scan your website for any updates that make a difference in providing visitors and consumers with useful info, such as holiday hours and easy-to-find contact info, social media, clear CTA’s, etc.
Visual marketing is an undeniably influential tool that can affect buyer perception. Graphics, video, and logos attract more attention than text. In fact, videos alone can help the decision process.
For example, including a video on a landing page can boost conversion by 80%.
The elements mentioned above weigh so heavily on the success of your online presence that even if the holidays don’t affect your business much, they’re still worth a look-over.
Adjusting your web strategy can depend on your objectives, your customers, and your cycle, which is exactly our mandate for businesses like yours.
Does your website align with your marketing strategy? Get in touch with us for a free assessment.