5 Reasons Inbound Marketing and Niche Businesses are a Perfect Match

2 min read
Jul 8, 2015 3:07:16 PM

Do you think your business is just too “niche” for inbound marketing? Think again – inbound marketing and niche businesses are a match made in heaven! Inbound is all about attracting the right people to your brand, and when your business caters to a highly specific set of clients, finding the right customers is crucial. That’s why inbound marketing is perfect for your niche business. It’s designed to help you! Here are 5 ways inbound can give your company a boost: 

1. Reach a Wider Audience
If you run a niche business and manage to find all the clients you need locally, you must have the luck of the Irish. For us regular folk, finding such specific clientele in such a limited area approaches the impossible. But, to put up more ads in more places means higher costs. That’s where inbound marketing comes in. With inbound, you use the Internet to reach your dream clients wherever they are, and you don’t even have to pay for advertising. 

2. Reach the RIGHT Audience
Another problem with traditional advertising is the type of people you’ll reach. Outbound marketing doesn’t discriminate – an ad targets everybody it can reach. But, for a niche business, 99% of that audience won’t want or need your product. Instead of shouting into the void, try the inbound method: creating great content that brings customers right to your door. Inbound marketing and niche businesses are a perfect match because both focus on attracting interested customers. By mastering SEO and leveraging several different social media platforms, you’ll make your brand stand out and increase your chances of being found by the right kind of potential customers. 

3. Generate Leads
Once the right people find you, the goal is to convert them into customers. Inbound marketing helps you with that, too. By creating targeted offers and calls-to-action, you ensure that you convert your site’s visitors into leads. Once they’ve shown interest in your brand, they’re on their way to becoming a customer – all you have to do is continue to impress them! 

4. Establish Authority
We’ve previously talked about the reasons your company needs a good blog, and a niche business is no exception to this rule. Blogging is not only an essential piece of inbound marketing; it’s also a great way to demonstrate your industry-specific knowledge and expertise. Becoming a go-to source for help or information is one of the best ways to make your content stand out from the competition. If you know your stuff, customers will trust your product. 

5. Nurture Leads and Customers
Nurturing your leads is another reason to demonstrate your wisdom with blog posts and other content. Once you generate leads and customers, you don’t want to cease all communication with them. Instead, you should be making your customers brand evangelists by delighting them with strong content! Sending them interesting offers or helpful tips keeps you top-of-mind, and it earns you their appreciation. 

Knowing these key benefits can help you make the right decision when it comes to your marketing efforts. Remember, no matter how niche your business, inbound marketing is here to help!

Want to get started on creating great content? Check out this guide to business blogging for tips, tricks, and more!

introduction to business blogging

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