If your small business’ website doesn’t have a blog page, you’re missing out on golden opportunities to drive traffic, generate leads, and ultimately boost sales. If you’re not quite sold on placing blogging toward the top of your priorities list, consider these four reasons your company needs a good blog and discover why a small business blog can provide a great return on investment.
People respond to leadership, so use your blog to demonstrate your expertise. Take your time and write in-depth articles that offer your readers relevant, useful industry news. Be sure to write with some frequency to show your readers that you’re on top of changing trends.
As a small business, your advertising budget is probably slim. Your small business needs a blog because it's a cheap alternative. Advertising doesn’t come cheap and organic search traffic is free so it’s to be leveraged by small businesses and startups that can’t compete with the big guys. Search engine optimization (SEO) is crucial to boosting your search engine rank, so make sure you’re well versed in key SEO tactics.
A well-written blog article can spread like wildfire on social media. If you have good content, people will want to stay in touch, which gives you a unique opportunity to grow a following. Through social media platforms, you can build a complementary medium to engage with your audience and entice fans to share and spread your content. Remember to include social media buttons on your blog so prospects and customers can easily find your social media sites.
You can leverage your blog to increase your email list. On your blog’s homepage, add an area where customers can enter their email address to get company updates. A business with a robust email list can capture sales through promotions. You can craft an email about your upcoming sale or send out a company newsletter to keep your brand top-of-mind for customers.
Although creating and maintaining a blog takes time, it’s worth the investment to grow your business – especially while it’s in its infant stages. Make the effort to start blogging now and your following will grow with your business. Jump at this real opportunity for growth in search visibility, thought leadership, lead nurturing, and brand awareness.
If you don’t think your marketing department has the time to blog, find out why employing an inbound marketing agency to help is your best bet!