Yes, it’s important to provide customers with valuable information, but at the end of the day it’s about conversion. According to HubSpot, inbound marketers double the average site conversion rate, from 6% to 12% total. With a few easy tips, you can create smart content that can increase your sales. Here are 4 ways using smart content can increase your sales.
1. Schedule Content Updates
Whether you’re a large corporation or a small business, you can still benefit greatly from scheduling your content posts on social. It’s easy to forget about a post, even if you have a dedicating social media team. Social media has a 100% higher lead-to-close rate than outbound marketing. Staying on track with posts can help to close these leads! Marketers are using many of the platforms available that allow them to schedule content in advance across all platforms.
2. Format Websites for Mobile
The majority of people using Facebook are now doing so on their phones, rather than computers. It’s important to have links that are mobile friendly in order to make the buying process easiest for the customer. People can easily get frustrated when attempting to open a website on their smart phones that isn’t optimized for mobile. With mobile optimization being one of the key trends to expect in 2015, this is a way to ensure a substantial increase in sales.
3. Understand Buyer Personas
It’s pertinent to deliver content that is relevant to your customers. This contributes to higher engagement, and therefore increased sales. In order to do this, the company must understand who the target customer is. Many companies are doing this by analyzing customer data and buyer habits. Knowing where a customer is in the decision process can make all the difference in successful conversion.
4. Format Engaging Email Newsletters
Customers that receive email newsletters spend 82% more when they buy from that company. Putting in the extra time and effort into email marketing can prove to be successful in increasing sales. This is the perfect way to capitalize on existing customers and upsell them without being too pushy or irritating.
Content creation is one of the biggest contributors to increasing sales. By paying special attention to the smart content you're using, it's easy to see results! If you're looking for some extra tips on improving blog content, check out our Ebook below.
