Marketing in any field is always changing and growing. But, when it comes to healthcare marketing trends and strategies, change is an understatement. Modern marketing is making strides in the healthcare industry, and your healthcare organization needs to keep up with the times. If you’re looking for tips to help you do just that, you’ve come to the right place! These 4 tips are absolutely necessary for anybody in healthcare marketing – so, check them out:
Data is the most important starting point for a healthcare marketing strategy. You have to know the things that are making money for your healthcare organization, as well as what’s losing money. And, it’s not always intuitive. If your marketing strategy is going to be successful, you have to know your strengths and weaknesses. Then, you can work on improving the areas that need work (reasons you might be losing patients) as well as enhance the strong areas so that you can do even better.
Profile Physicians and Patients
Now that there’s such an emphasis on the personal aspect of healthcare marketing, marketers need to find ways for personality to come across over media. And, one great way to accomplish this is to create profiles for people involved with your healthcare organization – either your healthcare professionals or your past and current patients. Interview your physicians about their interest in helping people to show off their human side. And, you can ask patients to give you testimonials and stories of ways in which your healthcare organization helped them out. Both of these types of interviews tap into emotion and show potential patients the personality behind your brand.
Set Attainable Content Creation Goals
When you’re starting on a new marketing project, it’s easy to get carried away and make extravagant plans for all the new content you’ll create. But, sometimes those plans aren’t realistic. Particularly for healthcare organizations that are just starting to focus more on their content marketing plans, it’s important not to get caught up in the exciting benefits of content marketing so that you can keep your goals attainable. Without a lot of manpower, it’s not realistic to constantly monitor every social media platform, as well as create helpful blogs and offers. And, you need to make sure that you’re not sacrificing the quality in your attempts to churn out content. If you start out with smaller goals, you can increase the scope as your healthcare organization grows.
Know That Patients are “In the Know”
Patients are more informed than ever – about their own health, about healthcare in general, and about your healthcare organization in particular. Over 70% of adults in the U.S. have searched online for healthcare information. That’s good for you, because putting out educational content helps draw patients to your healthcare organization when you’re the right fit. But, that also means that patients have a lot of other options, and they know it. You have to work on keeping them happy, and that applies to marketing as well.
These simple tips are crucial for succeeding in the healthcare marketing sphere. So, keep them in mind as you implement your strategies, and you’ll impress your patients in no time!
Want more healthcare marketing tips? Check out our free white paper on how to make inbound marketing work for your healthcare organization!