- Blogs Bring in Traffic
Maintaining a consistent content marketing blog can help potential patients find your medical practice when they search for health-related information. In fact, in the healthcare industry, 72% of Internet users have searched for health and medical information online (Pew Research Center). When you put time and effort into a specialty health blog to attract more patients and patient referrals, it can really pay off when those patients decide to follow up on the information they find on your website.
- Free Content is Better Than Paid
According to a study by the Pew Research Center, of the 26% of Internet users seeking health information that were asked to pay for it, only 2% actually did so. The fact is: there is a huge demand for free health information online – but not for paid information. So, attract prospective patients to your website by providing free readable, engaging, and helpful content marketing in healthcare.
- Your Content Sets Your Desired Tone
Your blog gives customers a glimpse of your practice before they visit you in person. Speaking in a conversational tone can help the prospective patient get comfortable with your practice. When a patient is comfortable, they’re more likely to make an emotional connection with your site and practice – which will, then, make them more likely to choose you over another medical provider.
- Content Marketing Helps Patients
Instead of focusing on your services, content marketing encourages you to consider the patient’s lifestyle and how your practice can help each patient achieve a better one. When your content focuses on helping your patient lead a longer, happier life, this sets the tone for a mutually beneficial relationship before the patient even steps foot in your medical practice.
- Sites with Content Marketing Get Links
According to QuickSprout, content-rich websites generate 97% more links than websites without content – and websites with blogs have much better visibility in search engines. Including a blog on your website will help you rank better in search engines, get more traffic to your website, and get links from other websites.
These 5 key reasons to use content marketing in the healthcare industry illustrate just how important it is for medical professionals to embrace digital marketing today – and why strong, consistent content can help you create lasting relationships with your patients. Get found by putting helpful content online and you’ll grow your practice and reputation.
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