Whether you’re in the ‘as a service’ industry, technology, manufacturing, retail (the list goes on), you don’t want to overlook the importance of the thank you page. Why, you ask? Because if you do, you could miss the opportunity to make a sale, engage with visitors and provide even more value.
Before we look at 3 awesome thank you page examples, let’s get into the nuts and bolts. Why do you need to include it in your content marketing strategy? And where does it fit into the customer journey? After that, we’ll show you how to create a successful thank you page that engages and converts your visitors.
Let’s get started!
What is a Thank You Page?
Suppose you want to download a specific offer from a company’s landing page, such as an eBook, free assessment, free trial, subscription, tool, etc. So, you enter your personal information in the form (your name and email address). When you click the ‘submit’ button, the thank you page will immediately appear after that.
When you’re creating your own thank you page, you’ll want to not only thank your visitors, but also take this opportunity to get more out of them, so you can ultimately boost your sales.
Think of the thank you page as a chance to upsell your services to a visitor who has entered your sales funnel. In other words, “since you’ve downloaded this, you might also like this” sort of approach.
Why is it Important for Your Marketing Strategy?
If you were wondering why it’s a big deal, take a look at the top 5 reasons the thank you page deserves more attention:
You want to guide your leads in learning more about your company’s offerings
Effectively and consistently build trust
Encourage them to explore your content and other offerings
Get the most out of each interaction with your leads
Increase the chances for yet another conversion opportunity
No matter what you’re offering, you want to put as much strategy into your thank you page as any other marketing asset you create.
You must let the user know that their action was successful. This, of course, is the primary purpose of a thank you page.
A lot of businesses and marketers miss the mark on this one. It’s a good idea to give them instructions on what to do next. For example, you can suggest several relevant blog articles or to follow your brand on social media. The choice is yours.
Insert a clear call to action
Move your leads to the next step in your sales process by using a clear call to action (CTA). The CTA can be as simple as suggesting which blog articles they can read to learn more about something.
Now, let’s look at how these brands do it right.
3 of the Best Thank You Pages
1. Get your leads to know you and trust you
Remember that most of your qualified leads are not ready to buy from you right away. It’s up to you to find strategic ways to nurture them with your valuable and relevant content.
This thank you page checks a lot of boxes for high engagement. It has:
relevant blog articles that provide more information
a video that talks about the company’s values, which gives a nice human touch
a list of their top clients
the CTA “Connect with us” to move leads through the sales pipeline quickly
2. Create brand awareness by incentivizing social shares
Looking to grow a following on social media? Ask your leads to share your content on their favorite social media channel, just like in this example:
3. Make your copy compelling
This simple thank you page pitches a compelling offer using the power word, “exclusive.” If you’re looking for magic marketing words to use in your strategy, we found this great list from Vertical Response.
What Else Does a Company Website Need?
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