Deciding whether to hire an in-house marketer or an agency is not an easy decision. There are certainly pros and cons to both sides, but the scale seems to be tilting more toward the benefits of employing an inbound marketing agency. Here, we’ll discuss 4 key advantages of hiring an agency over bringing a marketing person into your organization.
Since agencies perform the same tasks over and over, they become highly specialized in each component of the marketing strategy, which also makes their tactics more efficient. Efficiency in strategy eventually provides a competitive advantage in the marketplace for an agency client. Tactical efficiency – those choices put into action – means creating the right message for the right person at the right time, whether it’s driving visitors with a compelling blog post or increasing conversions for a download.
An agency works with numerous clients, developing a good sense of what works and what doesn’t. This experience would be hard to find with a single in-house marketer. With an agency, you have an entire team behind you. Agencies keep up with trends, ideas, and successes in the digital marketing industry. They play with the latest marketing tools and apps, attend conferences, and generally know all things digital marketing.
One marketer will not have the specialized skill set that an agency with these specialists will have. Again, it comes down to power in numbers – having a team behind you versus one person.
Hiring the Wrong Person
Making the wrong hire can cost you a lot of money. Think about recruiting costs, salary, benefits, missed business opportunities, impact on employee morale, and severance. Also, with an in-house marketer there’s the very real possibility that they’ll try to work their way up the corporate ladder as quickly as possible, inevitably leaving you in a pickle when you, then, have to try to fill that position again. With an agency, you’ll never have to worry about that. They’ll do your marketing, on a timely schedule, and won’t try to get out of doing this specific job for you. You can trust that an inbound marketing agency will sufficiently fill the position.
So, if you keep these 4 key points in mind, your next marketing hire will be the right decision for your company. Finding an amazing in-house marketer can be great, but remember that there are some risks and some things lacking with this route. If you want reliable, informed specialists, an agency may be your best bet.
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