--- title: What Tools to Use to Track How People Experience Your Website description: How can you really know if your pages are effectively generating sales leads or customers? With valuable tools to give you insight into user behavior. image: https://www.responsiveinboundmarketing.com/hubfs/william-iven-gcsNOsPEXfs-unsplash.jpg --- [![Fractional Head of Demand Generation](https://www.responsiveinboundmarketing.com/hs-fs/hubfs/2022%20Redesign/Logos/logo%20white.png?width=205&height=110&name=logo%20white.png "Fractional Head of Demand Generation")](https://www.responsiveinboundmarketing.com) [![Fractional Head of Demand Generation](https://www.responsiveinboundmarketing.com/hs-fs/hubfs/2022%20Redesign/Logos/logo%20color.png?width=205&height=110&name=logo%20color.png "Fractional Head of Demand Generation")](https://www.responsiveinboundmarketing.com) - Services - [Fractional Head of Demand Generation](https://www.responsiveinboundmarketing.com/fractional-head-of-demand-generation) - [Pricing](https://www.responsiveinboundmarketing.com/fractional-head-of-demand-generation-pricing) - [What is HubSpot?](https://www.responsiveinboundmarketing.com/what-is-hubspot) - [Customers](https://www.responsiveinboundmarketing.com/customers) - [Reviews + Successes](https://www.responsiveinboundmarketing.com/customers) - [RhythmInfluence](https://www.responsiveinboundmarketing.com/rhythminfluence-case-study) - [Lumina Solar](https://www.responsiveinboundmarketing.com/lumina-solar-case-study) - [Brandwise](https://www.responsiveinboundmarketing.com/brandwise-case-study) - [Resources](https://www.responsiveinboundmarketing.com/resources) - [Blog](https://www.responsiveinboundmarketing.com/blog) - [About](https://www.responsiveinboundmarketing.com/about-lindsey-framer) - [Contact](https://www.responsiveinboundmarketing.com/contact) More results [Let's Chat](https://www.responsiveinboundmarketing.com/book-a-call) [Let's Work Together](https://www.responsiveinboundmarketing.com/meetings/lframer30) [Let's Chat](https://www.responsiveinboundmarketing.com/meetings/lframer30) - Services - [Fractional Head of Demand Generation](https://www.responsiveinboundmarketing.com/fractional-head-of-demand-generation) - [Pricing](https://www.responsiveinboundmarketing.com/fractional-head-of-demand-generation-pricing) - [What is HubSpot?](https://www.responsiveinboundmarketing.com/what-is-hubspot) - [Customers](https://www.responsiveinboundmarketing.com/customers) - [Reviews + Successes](https://www.responsiveinboundmarketing.com/customers) - [RhythmInfluence](https://www.responsiveinboundmarketing.com/rhythminfluence-case-study) - [Lumina Solar](https://www.responsiveinboundmarketing.com/lumina-solar-case-study) - [Brandwise](https://www.responsiveinboundmarketing.com/brandwise-case-study) - [Resources](https://www.responsiveinboundmarketing.com/resources) - [Blog](https://www.responsiveinboundmarketing.com/blog) - [About](https://www.responsiveinboundmarketing.com/about-lindsey-framer) - [Contact](https://www.responsiveinboundmarketing.com/contact) [Let's Chat](https://www.responsiveinboundmarketing.com/book-a-call) [Inbound Marketing Strategy](https://www.responsiveinboundmarketing.com/blog/topic/inbound-marketing-strategy) # What Tools to Use to Track How People Experience Your Website by [Gina Ionta](https://www.responsiveinboundmarketing.com/blog/author/gina-ionta) 3 min read Nov 26, 2019 10:00:00 AM Does your [website](https://www.responsiveinboundmarketing.com/blog/a-growth-driven-website-cant-survive-without-these-characteristics) offer visitors the best experience possible? How can you really know if your pages are effectively generating sales leads or customers? You’ll find many useful tools to help you measure user behavior across your site. By identifying which pages work or not, you’ll keep yourself up to date on how people are using your site and what needs improvement. Using web analytics is a great technique to help you understand and test user behavior in order to grow your business. In this article, you’ll learn some ways you can measure your site’s effectiveness and how to observe real users with various tools that deliver true value.  Let’s get started. \[DOWNLOAD\] [![Are your marketing goals SMART? Use this free template to help you align your marketing efforts with your business goals. ](https://no-cache.hubspot.com/cta/default/389011/c76dfce4-94e8-43db-9342-abb9a3addbfa.png)](https://cta-redirect.hubspot.com/cta/redirect/389011/c76dfce4-94e8-43db-9342-abb9a3addbfa) **What to Test** Measuring page views and number of clicks isn’t good enough. These methods don’t actually determine the success of a page. To get the best results, try following these metrics to get a feel of your page’s success:    **Engagement Time** You’ll want to know whether an audience is actively engaging with your content in the way you want them to. How are users reading, scrolling, clicking or even abandoning your content?  **Your Website Forms** Get a good picture of the time users spend filling out a form. These are the same forms you place on a [landing page](https://www.responsiveinboundmarketing.com/blog/wondering-what-your-landing-page-optimization-process-should-look-like-we-break-it-down) to allow someone to get in contact with you, sign up to an offer, download an ebook, etc. By measuring how people engage with your forms, you’ll get a feel of whether they’re easy to fill in or take too much time.  **Bounce Rate** If a user bounces from your site, it means they’ve left without doing anything before leaving. A high bounce rate could indicate that the page they’ve landed on is *not* relevant to them. Make sure the content on your page, including your call-to-action (CTA) button, are clear and honest.    **Tools to Test How Your Visitors Experience Your Website** **1. Heatmaps** Heatmaps reveal parts of a page that’s getting clicked, whether they’re clickable or not. This will help you know what you should optimize. Take [CrazyEgg](https://www.crazyegg.com) or [HotJar](https://www.hotjar.com), for example. With bright colors indicating the parts of a page that’s getting more attention, you can choose to make adjustments like moving your CTA to the top of the page or allow a picture to be magnified when people click on it. ![](https://www.responsiveinboundmarketing.com/hs-fs/hubfs/heatmap.png?width=582&name=heatmap.png) **2. A/B Testing** If you want to test new content before it becomes your final design, use tools like [Optimizely](https://www.optimizely.com), [Google Analytics](https://marketingplatform.google.com/about/analytics/) or [Freshmarketer](https://www.freshworks.com/marketing-automation/conversion-rate-optimization/ab-testing/) to measure success. It could be anything from testing headlines to images. ![](https://www.responsiveinboundmarketing.com/hs-fs/hubfs/AB%20testing.png?width=600&name=AB%20testing.png) Photo Credit: [Conversion Sciences](https://conversionsciences.com/ab-testing-tools/)   **3. Live Chat** Live chat software is a great customer-centric tool. You can implement it on your site to help visitors who prefer to chat than call you. It also gives you insight into which products people are asking questions about or what pages are giving them problems, informing you of what parts of your pages might need optimizing. [LiveChat](https://www.livechatinc.com), [FreshDesk](https://freshdesk.com), [LiveAgent](https://www.ladesk.com) and [Comm100](https://www.comm100.com/platform/livechat/) are all live chat solutions to capture user feedback and increase conversions. ![](https://www.responsiveinboundmarketing.com/hs-fs/hubfs/Lice%20chat.png?width=600&name=Lice%20chat.png) **Conclusion** Hopefully, we’ve pointed you in the [right direction](https://www.responsiveinboundmarketing.com/blog/planning-for-2020-how-to-set-your-marketing-goals-in-these-5-steps) in terms of how to measure user behavior to help you create the best user experience possible. Which tools are you using that help you understand your visitors better? Let us know in the comments! [![Inbound marketing quick wins](https://no-cache.hubspot.com/cta/default/389011/1de6a331-ff77-4e48-818f-56ad60b6a323.png)](https://cta-redirect.hubspot.com/cta/redirect/389011/1de6a331-ff77-4e48-818f-56ad60b6a323) #### Share this [Share on Twitter](https://twitter.com/share?url=https://www.responsiveinboundmarketing.com/blog/what-tools-to-use-to-track-how-people-experience-your-website&text=What%20Tools%20to%20Use%20to%20Track%20How%20People%20Experience%20Your%20Website) [Share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://www.responsiveinboundmarketing.com/blog/what-tools-to-use-to-track-how-people-experience-your-website&t=What%20Tools%20to%20Use%20to%20Track%20How%20People%20Experience%20Your%20Website) [Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://www.responsiveinboundmarketing.com/blog/what-tools-to-use-to-track-how-people-experience-your-website&t=What%20Tools%20to%20Use%20to%20Track%20How%20People%20Experience%20Your%20Website) Previous story [← 5 Video Marketing Tips to Make an Impact in 2020](https://www.responsiveinboundmarketing.com/blog/5-video-marketing-tips-to-make-an-impact-in-2020) Next story [41 Actionable Call-to-Action Buttons to Boost Clicks & Conversions →](https://www.responsiveinboundmarketing.com/blog/41-actionable-call-to-action-buttons-to-boost-clicks-conversions) ### Get Email Notifications - [Privacy Policy](https://responsiveinboundmarketing-hs-sites-com.sandbox.hs-sites.com/privacy-policy) - [About Me](https://responsiveinboundmarketing-hs-sites-com.sandbox.hs-sites.com/about-me) - [Resources](https://responsiveinboundmarketing-hs-sites-com.sandbox.hs-sites.com/resource-page) - [Schedule A Meeting](https://www.responsiveinboundmarketing.com/meetings/lframer30) Copyright © 2026 Responsive Inbound Marketing ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Gina Ionta", "url" : "https://www.responsiveinboundmarketing.com/blog/author/gina-ionta" }, "dateModified" : "2019-11-27T00:21:52.926Z", "datePublished" : "2019-11-26T15:00:00.000Z", "headline" : "What Tools to Use to Track How People Experience Your Website", "image" : [ "https://www.responsiveinboundmarketing.com/hubfs/william-iven-gcsNOsPEXfs-unsplash.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.responsiveinboundmarketing.com/blog/what-tools-to-use-to-track-how-people-experience-your-website", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.responsiveinboundmarketing.com/hubfs/2022%20Redesign/Logos/logo%20color.png" }, "name" : "Responsive Inbound Marketing, LLC" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Gina Ionta" }, "dateModified" : "November 27, 2019, 12:21:52 AM", "datePublished" : "2019-11-26 15:00:00", "description" : "How can you really know if your pages are effectively generating sales leads or customers? With valuable tools to give you insight into user behavior. ", "headline" : "What Tools to Use to Track How People Experience Your Website", "image" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/389011/william-iven-gcsNOsPEXfs-unsplash.jpg" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://389011.fs1.hubspotusercontent-na1.net/hubfs/389011/2022%20Redesign/Logos/logo%20color.png" }, "name" : "Responsive Inbound Marketing" } } ```