Let’s face it. People like to click on buttons. Fortunately for marketers like us, call to action (CTAs) buttons are exactly what is needed to guide website visitors through the buying journey.
However, if you want to convert more visitors into leads, clients, email subscribers, etc., you need to be sure about the value your CTA will bring them.
With a strategic CTA designed to drive meaningful action, you’ll be sure to get many visitors to come on board and convert. Here's a selection of actionable CTA examples we’ve put together to help you optimize your own.
41 Call to Action Examples
One element of a landing page we think many businesses neglect is the CTA text. Like anything in the marketing world, this little button requires some thought and strategy in order to convince people to act.
Yet, too often we tend to slap on the traditional “learn more” or the equally weak “submit” without highlighting the true benefits and value that button will deliver. The best way to optimize your CTAs is by understanding your buyer personas and their behaviors to help you know what motivates them.
So what does a winning CTA look like? It’s time to get creative.
Be Compelling
- See deals
- Explore the benefits
- See how your business benefits
- Sign up. It’s free!
- Curious? Read on
- Discover the possibilities
- Start my free trial
- Get 50% off now
- Find exactly what you’re looking for
- Take the next step
Be Specific - Compare prices
- Got questions? Let’s chat
- Get your ticket
- Watch the video
- Open an account online
- Join free for a month
- Get a quote
- See our plans
- Get started
- Claim your offer
- Read the full story
- Read full report
- Upgrade now
- Give us your feedback
- Let us know how we did
- Like us on Facebook
Be Persuasive - Don’t miss this!
- Start right here
- Let’s do this!
- Book now for early bird prices
- Save today
- Find out how
You can even…
Speak in the First Person - Send me my (ebook)
- I’m ready!
- Help me with…
- Yes! I want it
- Teach me (how)
- I want to learn
- Save me a spot
- Sign me up
- Count me in!
Want More Tips on How to Create Effective CTAs?
There’s a little more that goes into crafting the perfect CTA aside from text. We talk about all the elements you should consider in this blog article, including how to balance the colors and white space of your CTA button.
It’s important to remember that you should use CTAs in many types of marketing content like emails, social media posts and blog posts. Take the time to review your content and see where a relevant CTA can fit, so you seize every opportunity.
What do you think are the best CTA examples? Which ones give you the best results? Share your thoughts in the comments below!
We talk about CTAs at length in our free ebook below. Download it for more tips.
