Your company’s business blog is a fundamental part of your inbound marketing strategy and an important platform to share content with your customers. However, when you’re starting out with a business blog, it can be tempting to make it all about how great your company is, causing your prospects to lose interest fast.
If you follow an inbound approach and focus on meeting the needs of your buyer personas (scroll to the end of this article for more information), you’ll be well on your way to enjoying the full impact of blogging.
Did you also know that once you publish a blog post, it continues to work for your company? With the SEO and content strategy, your post can continue to rank in search engine results long after it's first published, continuing to drive traffic to your website and convert leads. You can also increase the life of your content by re-promoting and reusing old blogs.
Here are good reasons why blogging for business is well worth the effort.
The key to created ultra-targeted content is to first drill down your buyer personas. Buyer personas are based on your market research and real data about your ideal customers. Once you have your buyer personas established, you can better support their needs by addressing their pain points and answer their most important questions through your content.
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