When your company has decided to adopt an inbound marketing strategy, blogging is one of the first components you can implement. 81% of U.S. online consumers trust information and advice from blogs, reportsBlogHer. Because your customers are looking for information online, your business will suffer without a content strategy in place. But when you’re just getting started, it can be a challenge to find the best niche to blog about.
Try these tips to help focus your blogging efforts.