The Five Best Marketing Books to Read in 2018

3 min read
Aug 1, 2018 3:14:00 PM

It’s never too late to start on your summer reading list. While you might have a range of books you've been itching to read, why not add great marketing books to your list? You'll level up your marketing strategy and gain fresh perspectives.

best marketing books in 2018

We put together this short list of acclaimed marketing books that could get you remarkable results in 2018.  

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Top 5 Must-Read Marketing Books


1. Building a StoryBrand: Clarify Your Message So Customers Will Listen 

building a story brand

Every marketer needs to grasp the importance of utilizing the power of storytelling in branding. It's essentially a method of connecting readers with a brand's message. In this book, New York Times bestselling author Donald Miller walks you through his StoryBrand process to better connect and talk to your audience. Whether you're a small business owner or a marketing director of a large company, check out Miller's book to help improve your storytelling skills.


2. Integrated Marketing Communications: Putting It Together & Making It Work

Integrated Marketing Communications

If you want marketing results, you need to dig deeper into the lives of your target audience. In this book written by university professors Don E. Shultz, Stanley I. Tannenbaum, and Robert F. Lauterborn, you'll explore the many facets of customer-focused marketing, from building a detailed profile of the consumer's information to allocating marketing resources, such as advertising, public relations, and promotion.

You'll also learn what it takes to put an integrated program into action with the necessary communication and marketing tactics in order to be successful.

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3. Pre-Suasion: A Revolutionary Way to Influence and Persuade


Having sold 3 million copies of his bestselling classic, Influence: The Psychology of Persuasion, author Robert Cialdini has published a sequel. The new book is Pre-Suasion: a Revolutionary Way to Influence and Persuade, which offers guidance on how to take advantage of the key moment before you deliver an important message. In persuasion, you must first prepare people to be receptive to a message before they receive it. 


4. Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You

top of mind

Author John Hall, a trusted expert in the business and marketing world, shares his insight and experience  to engage your audience, help you build better business relationships and keep your brand top of mind for decision-makers who matter. Forbes declared the book to be "an absolute must-read for any professional or company seeking to build influence and lead their industry. Check out the book here




5. What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint 

What customers crave

Do you know what your customers really want? The answers to all of the pertinent marketing questions will lead you to explosive sales and profit. In this book, author Nicholas J. Webb demonstrates through various examples how you can learn invaluable information about your ideal customer and use it to deliver memorable and human experiences.  You'll be driving new and current customers to your business in no time. 


And there you have it! We hope you'll find lots of helpful tips to kick your marketing into high gear.  

Happy reading!

P.S. Let us know your thoughts on these books or good suggestions on books to read.

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