In today’s digital world, your company’s website is often the first place with which a potential customer interacts, and making a positive first impression is crucial. From your company’s perspective, just having a beautiful website isn’t enough. You need to be able to track how visitors are interacting with your site and make sure you can convert leads.
The content management system you choose for your website is an important decision. There are multiple options on which to host your site. But when it comes time to making a decision that impacts a central component of your business, you want to know what you’re getting into. HubSpot and WordPress are two popular options for hosting your site. So which is the best choice for your business? The answer depends on your company's priorities, unique needs and objectives. We made it easier for you to weigh the pros and cons for each. Here's a comparative list to help you make an informed decision on whether HubSpot or WordPress is right for you.
WordPress is one of the most popular CMS platforms available; about 25% of websites are powered by it. WordPress is an open-source platform that was first launched for the purpose of blogging. Now, this free, basic site is perfect for creating a new, personal blog or for small businesses starting out.
You can create your website through WordPress.com, which is fully hosted by WordPress. Or use the self-hosted version, WordPress.org -this is a good option if you have a technical or coding background and want the ability to build your own theme with PHP and CSS to really control your site. For most businesses, WordPress.com will be sufficient, and backups, security and hosting are included. You are also able to have a custom domain name.
WordPress is great for hosting your content or blog, but requires integrations and plugins for additional features. For your business, there are five user roles built-in administrator, editor, author, contributor and subscriber- so you can easily control who on your team has access.
Easy to use and update without knowing code
Highly customizable because of all of the plugins and integrations available
Sharing, stats, comments and polls are included
Thousands of themes, many of which are free
Can schedule updates
Integrated with Facebook, Twitter and other social media platforms and will post new content to your social channels automatically
Publishing the website is free, premium upgrades available for a fee
Support available and forums are active with users
Open source software, so the WordPress user community is constantly making upgrades and plugins
Schedule blog posts
WordPress is an affordable option for many businesses, but to customize certain sites, you will either need technical skills or to bring on a pro. You will need additional software to create landing pages with forms and calls-to-action, as well as for analytics.
HubSpot offers the most complete package of services when it comes to building and hosting your website, as well as executing your entire marketing strategy, including blogging, email, landing pages, analytics, lead management, marketing automation, SEO, social media and more. HubSpot has several pricing packages to meet your budget and needs.
HubSpot’s detailed analytics reports offer valuable insight into how visitors are using and interacting with your site. In this way, you can see which pages are converting and performing best, and look for ways to improve. Monitoring the right analytics will help you to follow the data trail left by your visitors so you can make better decisions and improve user experience.
The platform also has a user-friendly drag-and-drop page builder, or you can choose from pre-designed, customizable templates to build your pages. The built-in SEO tool helps you to make sure your web pages are optimized and offers suggestions for what to do if they aren’t.
Personalization is the future of business, and your website visitors and customers expect a customized experience. HubSpot makes this easy with the ability to personalize content, calls-to-action, forms and HTML to automatically adjust to individual visitors, allowing you to provide a better experience that gets people to convert.
Customizable website templates
Landing page creation
Drag-and-drop page creation
Hosting comes with your software package
Automatically responsive so whatever device a visitor is on your site will look great
Build pages privately and preview them before going live
Blogging is integrated with all other tools, so you can easily add CTAs and track visitors and leads
Whether you choose HubSpot or WordPress, your website is an important component for executing a successful inbound marketing strategy.