The millennial generation is one of the largest growing demographics in the United States, with 87.5 million Americans falling under that category. Ranging from ages 22 to 37, millennials can be fresh out of college or well into their adult life. This tech-savvy, social media-loving generation is one of the largest and highest spending generations and is a hot ticket for marketers. With the millennial
generation headed towards their maximum purchasing power, brands want to market towards millennials early to ensure possible long-term loyalty to a brand.