Is your marketing department plugged in to Facebook? Are you convinced that Facebook is the way to reach your customers where they are? Well it looks like you may be one of the few. Mashable recently released an article revealing that 57% of professionals surveyed in Social Media Examiner's 2014 Social Media Marketing Industry Report either don't think their Facebook posts make a difference or aren't sure, despite the fact that 100% of the polled professionals reported using the site for marketing. You may think it is, but do you know that Facebook is giving you the return you need?
That's a hard question. It is easy to track your likes and follower engagement on Facebook, but much more difficult to know if those likes are leading people to your site and almost impossible to know if they are converting into customers. That is where HubSpot comes in. The HubSpot platform makes it possible for marketers to track where their visitors are coming from and how they are interacting with your company. That can mean anything from the percentage of your Facebook followers who followed links to your blog or website to the percentage of those site visitors who made a purchase. And this is all done on an incredibly easy interface with a simple tracking code system.
Here at Responsive Inbound Marketing, we understand that some of those marketers may not have the time to figure it out, and they definitely don't have the time to implement the HubSpot Platform and all of the additional activities that make inbound marketing so valuable. That is why we are here. Contact Responsive Inbound Marketing to have all of your inbound marketing needs taken care of for you. We can do everything from taking over your Facebook and other networks, responding to the analytics, and providing a simple report for you to just consulting on inbound marketing and social media best practices and analytics. So contact us for more information and to start exploring your social media impact today.
