The field of marketing changes quickly and often. As a result, strategies that used to work well for your company may not be cutting it any longer. Maybe your business has reached a plateau and you’re eager to see growth. Or maybe your current team’s resources are maxed out and they aren’t able to take on any other projects. Inbound marketing services from an agency could be the secret weapon for your company needs. According to HubSpot, inbound marketing practices produce 54% more leads than outbound methods. On top of that, 3 out of 4 inbound marketing channels costs less than any outbound channel.
Even if you already have an inbound marketing strategy in place, sometimes bringing in an expert can help improve your marketing results. Working with an agency partner provides your company with the benefit of an entire team of experts working on your behalf. Your agency can fill in the gaps for your current team and help you overcome your nagging challenges.
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If You’re Not Seeing A Significant Increase In Traffic
Make sure you have a solid content strategy in place. Simply posting on your company blog without a purpose is not an inbound strategy. Consistency is key, especially when starting out. Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts.
With every new post, and any posts that have been previously written, remember to check on SEO, including an optimized meta description for your content, meta tags and image alt text. This also means having a ranking keyword for each blog post (beware of keyword stuffing) and linking to both internal and external content in your post.
Now that you have a plan for your content, make sure it gets found. Social media and email are channels that are perfect for promoting your content. Coming up with new ideas for content all of the time is a lot of work, but you can reuse old content or repurpose it.
As you can tell, consistent content creation and promotion is time consuming. An agency has a team of copywriters and content strategists who devote each and every day to creating content that will drive traffic to your business.
HubSpot Research has found that 43% of consumers want to see more video from marketers in the future, while only 29% want to see more blog posts. Understanding what your audience wants should inform your entire marketing strategy. An agency lives and breathes marketing, so their inbound marketing services should reflect current trends, which can help you switch up your approach and find places for improvement.
If You Aren’t Generating Enough Leads
If you are getting regular traffic to your website or blog, but aren’t seeing those visitors convert into leads, there are a few areas to make improvements including calls-to-action, landing pages and enticing content offers. Make sure that the agency you work with offers inbound marketing services to reach your goals in this area.
An agency can evaluate your site's user experience and look for ways to improve it, among other services. It could especially help you if you don’t have a UX designer on your team. You will need to take a mobile-first approach, or at the very least use responsive templates and design. A website that is visually appealing and easy to navigate will also help turn visitors into leads.
If You’re Not Sure How Well Your Marketing Efforts Are Working
Proving the ROI of marketing efforts is one of the top challenges marketers face. It’s important to be able to see what is working and where to make changes, and this also often impacts your budget. Tracking analytics and using data to inform your decisions will help to improve campaigns and understand their impact. Using a CRM and marketing automation software can save your team time and effort. An agency can help you to choose the right platform to meet your needs as well as ensuring that all of your technology is working together in the best way.
If You Don’t Know Where To Start
The inbound marketing services that an agency offers can get you moving in the right direction. Sharing your biggest challenges and goals is always a good place to start. Inbound marketing is 10x more effective at converting leads than outbound marketing, so start using your partner agency’s services as a secret weapon.
