--- title: How to Measure the Success of Your Company Video description:  In this post, you’ll learn a few ways to measure video marketing on different platforms. image: https://www.responsiveinboundmarketing.com/hubfs/seth-doyle-3rcT6_NjjbU-unsplash.jpg --- [![Fractional Head of Demand Generation](https://www.responsiveinboundmarketing.com/hs-fs/hubfs/2022%20Redesign/Logos/logo%20white.png?width=205&height=110&name=logo%20white.png "Fractional Head of Demand Generation")](https://www.responsiveinboundmarketing.com) [![Fractional Head of Demand Generation](https://www.responsiveinboundmarketing.com/hs-fs/hubfs/2022%20Redesign/Logos/logo%20color.png?width=205&height=110&name=logo%20color.png "Fractional Head of Demand Generation")](https://www.responsiveinboundmarketing.com) - Services - [Fractional Head of Demand Generation](https://www.responsiveinboundmarketing.com/fractional-head-of-demand-generation) - [Pricing](https://www.responsiveinboundmarketing.com/fractional-head-of-demand-generation-pricing) - [What is HubSpot?](https://www.responsiveinboundmarketing.com/what-is-hubspot) - [Customers](https://www.responsiveinboundmarketing.com/customers) - [Reviews + Successes](https://www.responsiveinboundmarketing.com/customers) - [RhythmInfluence](https://www.responsiveinboundmarketing.com/rhythminfluence-case-study) - [Lumina Solar](https://www.responsiveinboundmarketing.com/lumina-solar-case-study) - [Brandwise](https://www.responsiveinboundmarketing.com/brandwise-case-study) - [Resources](https://www.responsiveinboundmarketing.com/resources) - [Blog](https://www.responsiveinboundmarketing.com/blog) - [About](https://www.responsiveinboundmarketing.com/about-lindsey-framer) - [Contact](https://www.responsiveinboundmarketing.com/contact) More results [Let's Chat](https://www.responsiveinboundmarketing.com/book-a-call) [Let's Work Together](https://www.responsiveinboundmarketing.com/meetings/lframer30) [Let's Chat](https://www.responsiveinboundmarketing.com/meetings/lframer30) - Services - [Fractional Head of Demand Generation](https://www.responsiveinboundmarketing.com/fractional-head-of-demand-generation) - [Pricing](https://www.responsiveinboundmarketing.com/fractional-head-of-demand-generation-pricing) - [What is HubSpot?](https://www.responsiveinboundmarketing.com/what-is-hubspot) - [Customers](https://www.responsiveinboundmarketing.com/customers) - [Reviews + Successes](https://www.responsiveinboundmarketing.com/customers) - [RhythmInfluence](https://www.responsiveinboundmarketing.com/rhythminfluence-case-study) - [Lumina Solar](https://www.responsiveinboundmarketing.com/lumina-solar-case-study) - [Brandwise](https://www.responsiveinboundmarketing.com/brandwise-case-study) - [Resources](https://www.responsiveinboundmarketing.com/resources) - [Blog](https://www.responsiveinboundmarketing.com/blog) - [About](https://www.responsiveinboundmarketing.com/about-lindsey-framer) - [Contact](https://www.responsiveinboundmarketing.com/contact) [Let's Chat](https://www.responsiveinboundmarketing.com/book-a-call) [HubSpot](https://www.responsiveinboundmarketing.com/blog/topic/hubspot) [Inbound Marketing Strategy](https://www.responsiveinboundmarketing.com/blog/topic/inbound-marketing-strategy) [Social Media](https://www.responsiveinboundmarketing.com/blog/topic/social-media) # How to Measure the Success of Your Company Video by [Gina Ionta](https://www.responsiveinboundmarketing.com/blog/author/gina-ionta) 3 min read Nov 6, 2019, 8:56:34 AM Have video content on your website or social media platforms? If so, you need to monitor their performance. Measuring your results is a key part of your business [video strategy](https://www.responsiveinboundmarketing.com/blog/3-ways-to-use-video-marketing-for-your-saas-business-using-hubspot). Whether your goal is to educate customers or deepen engagement, it’s important to evaluate performance to help you optimize your video and create a better viewing experience.  In this post, you’ll learn a few ways to measure video marketing on different platforms. \[DOWNLOAD\] [![Want to learn how to attract customers with Facebook? Download our free whitepaper ](https://no-cache.hubspot.com/cta/default/389011/7c2ffa86-e936-4921-b50e-7d6d6a798ade.png)](https://cta-redirect.hubspot.com/cta/redirect/389011/7c2ffa86-e936-4921-b50e-7d6d6a798ade) **What to Measure** **1. Shares, Comments, Likes and Reactions** The way that people engage with your video on social media can be very effective in raising your brand awareness. For instance, shares are the ultimate compliment. It means that your video made a positive impact on the viewer, and the more your video is shared, the more people see them. Comments, on the other hand, can give you insight on what people think about your video and the opportunity to engage in conversation with them. The power of providing personalized, human experiences should not be underestimated. You might think that likes and reactions don’t make a big difference in your analytical efforts. But, it’s another indicator of engagement and they can work in your favor. Facebook, for example, [values reactions](https://www.socialmediaexaminer.com/facebook-reactions-improve-post-rank-this-week-in-social-media/) - love, haha, wow, sad and angry - more than likes when determining what content makes it to the top of your news feed.  ![Facebook S Reactions GIF - Find & Share on GIPHY](https://media.giphy.com/media/9ZZ4AnasN1g9a/giphy.gif) **How to Measure** [Facebook](https://analytics.facebook.com), [Twitter](https://analytics.twitter.com/about) and [YouTube](https://studio.youtube.com/channel/UC84XCkroC3JPMICsWYgmSNg/analytics/tab-overview/period-4_weeks?utm_campaign=upgrade&utm_medium=redirect&utm_source=/analytics) let you see how your content is performing within their platforms. Use their analytical tools to help you take your social media marketing to the next level.  **2. Watch Time** You should be spending more time analyzing this one. Watch time refers to the total minutes people spend watching your video. You’ll know if your video is resonating with people if they’re watching it all the way through. Otherwise, you’ll need to make the right adjustments. This could include making your video shorter, more compelling or more visually appealing.  ![](https://www.responsiveinboundmarketing.com/hs-fs/hubfs/youtube-watch-time.jpg?width=600&name=youtube-watch-time.jpg) **How to Measure** [Google Analytics](https://marketingplatform.google.com/about/analytics/#?modal_active=none) gives you site metrics. It has video tracking capabilities you can leverage to gain insight on video impact.  Using a marketing CRM software like [HubSpot](https://knowledge.hubspot.com/integrations/use-video-in-hubspot) is another way to see video performance metrics on your blog, landing pages or website pages.  [![\[Free Trial\] Want to try HubSpot's marketing platform to attract and generate more leads and customers? Start your free 14-day trial! No commitment.](https://no-cache.hubspot.com/cta/default/389011/d414453e-53eb-4514-951f-93d7f6e4b48d.png)](https://cta-redirect.hubspot.com/cta/redirect/389011/d414453e-53eb-4514-951f-93d7f6e4b48d) **3. Clicks and Conversions** To be clear, click-through rate (CTR) measures the number of viewers who click on the call to action at the end of your video, where it will lead them to take the next desired steps. If your goal is to get viewers to visit your [website](https://www.responsiveinboundmarketing.com/blog/a-growth-driven-website-cant-survive-without-these-characteristics) or landing page to complete an action, use a tagged link that people can follow to get there. ![Video CTA](https://wave.video/blog/wp-content/uploads/2017/10/Video-CTA-4.gif) **How to Measure** At the end of the day, you want your video to drive new leads or sales. However, this can be tricky to measure if you don’t use [UTM parameters](https://ga-dev-tools.appspot.com/campaign-url-builder/) that track the effectives of your content. Did you make more than what you spent on producing and sharing the video? To see if it was well worth the investment, here’s a formula you can use to calculate your ROI: ROI =  Revenue from video conversions          ———————————————-     Money spent to create video **Questions or feedback on measuring video marketing? Let us know in the comments!** **[![Social Media Marketing Guide](https://no-cache.hubspot.com/cta/default/389011/b7882497-6897-4118-9203-1c635f606e51.png)](https://cta-redirect.hubspot.com/cta/redirect/389011/b7882497-6897-4118-9203-1c635f606e51)** #### Share this [Share on Twitter](https://twitter.com/share?url=https://www.responsiveinboundmarketing.com/blog/how-to-measure-the-success-of-your-company-video&text=How%20to%20Measure%20the%20Success%20of%20Your%20Company%20Video) [Share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://www.responsiveinboundmarketing.com/blog/how-to-measure-the-success-of-your-company-video&t=How%20to%20Measure%20the%20Success%20of%20Your%20Company%20Video) [Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://www.responsiveinboundmarketing.com/blog/how-to-measure-the-success-of-your-company-video&t=How%20to%20Measure%20the%20Success%20of%20Your%20Company%20Video) Previous story [← 3 Ways to Use Video Marketing for Your SaaS Business Using HubSpot](https://www.responsiveinboundmarketing.com/blog/3-ways-to-use-video-marketing-for-your-saas-business-using-hubspot) Next story [5 Video Marketing Tips to Make an Impact in 2020 →](https://www.responsiveinboundmarketing.com/blog/5-video-marketing-tips-to-make-an-impact-in-2020) ### Get Email Notifications - [Privacy Policy](https://responsiveinboundmarketing-hs-sites-com.sandbox.hs-sites.com/privacy-policy) - [About Me](https://responsiveinboundmarketing-hs-sites-com.sandbox.hs-sites.com/about-me) - [Resources](https://responsiveinboundmarketing-hs-sites-com.sandbox.hs-sites.com/resource-page) - [Schedule A Meeting](https://www.responsiveinboundmarketing.com/meetings/lframer30) Copyright © 2026 Responsive Inbound Marketing ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Gina Ionta", "url" : "https://www.responsiveinboundmarketing.com/blog/author/gina-ionta" }, "dateModified" : "2019-11-06T13:56:34.671Z", "datePublished" : "2019-11-06T13:56:34.000Z", "headline" : "How to Measure the Success of Your Company Video", "image" : [ "https://www.responsiveinboundmarketing.com/hubfs/seth-doyle-3rcT6_NjjbU-unsplash.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.responsiveinboundmarketing.com/blog/how-to-measure-the-success-of-your-company-video", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.responsiveinboundmarketing.com/hubfs/2022%20Redesign/Logos/logo%20color.png" }, "name" : "Responsive Inbound Marketing, LLC" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Gina Ionta" }, "dateModified" : "November 6, 2019, 2:11:34 PM", "datePublished" : "2019-11-06 13:56:34", "description" : " In this post, you’ll learn a few ways to measure video marketing on different platforms.", "headline" : "How to Measure the Success of Your Company Video", "image" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/389011/seth-doyle-3rcT6_NjjbU-unsplash.jpg" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://389011.fs1.hubspotusercontent-na1.net/hubfs/389011/2022%20Redesign/Logos/logo%20color.png" }, "name" : "Responsive Inbound Marketing" } } ```