--- title: Increase Conversion Rates by Decreasing Choices [HubSpot Infographic] description: How to Increase Conversion Rates by Decreasing Choices [HubSpot Inforgraphic]. See how you can generate 600% more sales! --- [![Fractional Head of Demand Generation](https://www.responsiveinboundmarketing.com/hs-fs/hubfs/2022%20Redesign/Logos/logo%20white.png?width=205&height=110&name=logo%20white.png "Fractional Head of Demand Generation")](https://www.responsiveinboundmarketing.com) [![Fractional Head of Demand Generation](https://www.responsiveinboundmarketing.com/hs-fs/hubfs/2022%20Redesign/Logos/logo%20color.png?width=205&height=110&name=logo%20color.png "Fractional Head of Demand Generation")](https://www.responsiveinboundmarketing.com) - Services - [Fractional Head of Demand Generation](https://www.responsiveinboundmarketing.com/fractional-head-of-demand-generation) - [Pricing](https://www.responsiveinboundmarketing.com/fractional-head-of-demand-generation-pricing) - [What is HubSpot?](https://www.responsiveinboundmarketing.com/what-is-hubspot) - [Customers](https://www.responsiveinboundmarketing.com/customers) - [Reviews + Successes](https://www.responsiveinboundmarketing.com/customers) - [RhythmInfluence](https://www.responsiveinboundmarketing.com/rhythminfluence-case-study) - [Lumina Solar](https://www.responsiveinboundmarketing.com/lumina-solar-case-study) - [Brandwise](https://www.responsiveinboundmarketing.com/brandwise-case-study) - [Resources](https://www.responsiveinboundmarketing.com/resources) - [Blog](https://www.responsiveinboundmarketing.com/blog) - [About](https://www.responsiveinboundmarketing.com/about-lindsey-framer) - [Contact](https://www.responsiveinboundmarketing.com/contact) More results [Let's Chat](https://www.responsiveinboundmarketing.com/book-a-call) [Let's Work Together](https://www.responsiveinboundmarketing.com/meetings/lframer30) [Let's Chat](https://www.responsiveinboundmarketing.com/meetings/lframer30) - Services - [Fractional Head of Demand Generation](https://www.responsiveinboundmarketing.com/fractional-head-of-demand-generation) - [Pricing](https://www.responsiveinboundmarketing.com/fractional-head-of-demand-generation-pricing) - [What is HubSpot?](https://www.responsiveinboundmarketing.com/what-is-hubspot) - [Customers](https://www.responsiveinboundmarketing.com/customers) - [Reviews + Successes](https://www.responsiveinboundmarketing.com/customers) - [RhythmInfluence](https://www.responsiveinboundmarketing.com/rhythminfluence-case-study) - [Lumina Solar](https://www.responsiveinboundmarketing.com/lumina-solar-case-study) - [Brandwise](https://www.responsiveinboundmarketing.com/brandwise-case-study) - [Resources](https://www.responsiveinboundmarketing.com/resources) - [Blog](https://www.responsiveinboundmarketing.com/blog) - [About](https://www.responsiveinboundmarketing.com/about-lindsey-framer) - [Contact](https://www.responsiveinboundmarketing.com/contact) [Let's Chat](https://www.responsiveinboundmarketing.com/book-a-call) [Inbound Marketing Strategy](https://www.responsiveinboundmarketing.com/blog/topic/inbound-marketing-strategy) # Increase Conversion Rates by Decreasing Choices \[HubSpot Infographic\] by [Patrick Marre](https://www.responsiveinboundmarketing.com/blog/author/patrick-marre) 1 min read Nov 24, 2014 9:52:00 AM Do you ever go to the grocery store in attempt to buy a box of cereal and just feel overwhelmed? I know I do! You are bombarded with bright colors and fifteen variations of the same cereal. Do you want plain Cheerios? Or Honey Nut Cheerios? Or, maybe, Multigrain Cheerios or Frosted Cheerios? So…many…choices… It really is paralyzing. I stand there and debate brands, flavors, and prices until I finally make a decision three hours later. But, what if the product wasn’t really a necessity? I would probably walkout of the cereal isle and never look back. Too many choices is not always a good thing! By decreasing your options you can increase your conversion! Check out HubSpots infographic, [“How to Increase Conversion Rates by Decreasing Choices”](http://blog.hubspot.com/marketing/choice-conversion-optimization), to learn more and see the shocking statistics on decreasing choices! Once you know how to convert viewers into buyer's, it is time to [drive more traffic](https://www.responsiveinboundmarketing.com/blog/5-ways-a/b-testing-increases-traffic-and-converts-visitors) to your webpage! Download our new Guide to Engaging Customers with Facebook!    [![facebook landing page](https://no-cache.hubspot.com/cta/default/389011/beef5ea5-2137-40b7-bd5d-18df9b76eb68.png)](https://cta-redirect.hubspot.com/cta/redirect/389011/beef5ea5-2137-40b7-bd5d-18df9b76eb68) #### Share this [Share on Twitter](https://twitter.com/share?url=https://www.responsiveinboundmarketing.com/blog/how-to-increase-conversion-rates-by-decreasing-choices-hubspot-infographic&text=Increase%20Conversion%20Rates%20by%20Decreasing%20Choices%20[HubSpot%20Infographic]) [Share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://www.responsiveinboundmarketing.com/blog/how-to-increase-conversion-rates-by-decreasing-choices-hubspot-infographic&t=Increase%20Conversion%20Rates%20by%20Decreasing%20Choices%20[HubSpot%20Infographic]) [Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://www.responsiveinboundmarketing.com/blog/how-to-increase-conversion-rates-by-decreasing-choices-hubspot-infographic&t=Increase%20Conversion%20Rates%20by%20Decreasing%20Choices%20[HubSpot%20Infographic]) Previous story [← The Startup Institute of Boston: Inbound Marketing Challenge](https://www.responsiveinboundmarketing.com/blog/the-startup-institute-of-boston-inbound-marketing-challenge) Next story [Digital Marketing Trends to Expect in 2015 →](https://www.responsiveinboundmarketing.com/blog/digital-marketing-trends-to-expect-in-2015) ### Get Email Notifications - [Privacy Policy](https://responsiveinboundmarketing-hs-sites-com.sandbox.hs-sites.com/privacy-policy) - [About Me](https://responsiveinboundmarketing-hs-sites-com.sandbox.hs-sites.com/about-me) - [Resources](https://responsiveinboundmarketing-hs-sites-com.sandbox.hs-sites.com/resource-page) - [Schedule A Meeting](https://www.responsiveinboundmarketing.com/meetings/lframer30) Copyright © 2026 Responsive Inbound Marketing ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Patrick Marre", "url" : "https://www.responsiveinboundmarketing.com/blog/author/patrick-marre" }, "datePublished" : "2014-11-24T14:52:00.000Z", "headline" : "Increase Conversion Rates by Decreasing Choices [HubSpot Infographic]", "mainEntityOfPage" : { "@id" : "https://www.responsiveinboundmarketing.com/blog/how-to-increase-conversion-rates-by-decreasing-choices-hubspot-infographic", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.responsiveinboundmarketing.com/hubfs/2022%20Redesign/Logos/logo%20color.png" }, "name" : "Responsive Inbound Marketing, LLC" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Patrick Marre" }, "dateModified" : "May 9, 2017, 8:06:21 PM", "datePublished" : "2014-11-24 14:52:00", "description" : "How to Increase Conversion Rates by Decreasing Choices [HubSpot Inforgraphic]. 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