When you’re nurturing leads, you should be gathering as much information as possible so that you can tailor your emails accordingly. But in order to do this and produce the most effective email nurturing campaigns, you need the right tools. That’s why HubSpot Sidekick is important to have. Each of its three features targets your leads in such unique and specific ways that they’re bound to get them to convert. To understand how each feature can help grow your sales, let’s take a look at what they do for you and why you need them.
Open Notifications
HubSpot Sidekick notifies you as soon as your sent email is opened. That way you have the chance to track what time of day your prospects are most likely to open it. And because you get to choose which ones you track, you’re not left with a bunch of unwanted updates. The notification also pops up on any page you're viewing so there is no need to go back and forth between windows in order to see if someone has opened it yet.
Sending emails at the right time will better your chances of people opening them. Remember, your emails could contain the perfect information to nurture your prospects, but that won’t do you any good if they don’t open them. Open rates can range from under 10% to as high as 40%, it all depends on whether or not you’re able to capture your audience. So make sure you’re using HubSpot Sidekick so that you reach the top percentile for open rates.
Prospect Information
Nobody likes to shuffle through files, on or off the computer, to try to find everything you have on prospects being emailed. It takes up too much time and is unreliable, causing you to miss important facts that could lead to a sale. So it’s crucial to have every piece of information you’ve collected on a prospect organized and at your fingertips.
HubSpot Sidekick gives you access to your prospects’ past contact history, social media content, mutual connections, and much more in one easily managed location. This allows you to properly tailor your emails so that your nurturing process is as effective as possible. Personalized emails generate a 14% higher click-through rate and a 10% higher conversion rate than impersonalized emails. So connecting with people and drawing them in is not a feature to take lightly.
Schedule Emails
Just because you know when emails should go out, doesn’t mean you have the availability to send them out during those times. Maybe the best time frame is before/after work hours or when you’re on a conference call or with a client. That’s why being able to schedule their release ahead of time is key. If you don’t have the ability to do that, then you could be creating inconsistencies in the nurturing process, which lead to lower conversion rates.
You want to make sure that you remain in the forefront of your prospect’s mind. 50% of leads are qualified but not ready to buy yet. That means it’s up to you to, not just provide them with great information about your product, but nudge them a bit until they decide to finally take the plunge. If you don’t, then your competitor will. And staying on top of your emails is a big part of that so don’t let timing get in the way of growing your sales. Write out the emails when you have time and then use the scheduling feature to set a date and time for when they are to be automatically sent out.
Nurturing your leads is the best way to convert prospects into buyers, but in order to do it well you need the right tools. That’s how HupSpot Sidekick can help grow your sales. It provides you with your most needed features so that you don’t miss out on any possible sale.
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