If you’re a small to medium-sized business using Google My Business, you can also take advantage of its Google Posts feature. It’s a free and easy way to improve your business’ local visibility. Google Posts allows businesses like yours to stand out and keep people in the loop by publishing helpful information, such as your open hours, product updates, announcements and events.
Your Google Posts will appear in Google search and maps results and expire after 7 days. Your promoted events, however, will disappear only after the event ends.
With Google Posts, you can better engage with both your customers and people searching for businesses like yours. Here’s how:
Neat, right? Here’s what a Google Post looks like:
Learn more about local search marketing in 2018 in this article.
Write 4-5 words describing your offer’s value and benefits. It needs to be compelling enough to grab someone’s attention. Do you want to announce an upcoming event? Is your offer time-sensitive? Do you have a new product to promote? There’s no use in stuffing keywords here as it won’t improve your search rankings.
Google recommends that the minimum image resolution of your photo should be 720 pixels by 520 pixels in PNG or JPG format. Your goal is to boost engagement with an eye-catching image. So you’ll want to avoid using a standard stock photo or an amateur taken with your phone.
Whatever it is that you’re communicating through your Google Post, you need to direct people to the action you want them to take. Depending on the nature of your Google Post, include a clear call-to-action, such as “Buy,” “Book online,” “Visit,” “Call,” or “Learn more.”
Think of Google Posts as free advertising for your business. You can use it to create excitement, value, urgency, improve sales or even your reputation. To learn how to create Google Posts, visit their support page.
Keep in mind that Google My Business along with Google Posts are free. It requires little effort to help you reach new customers and making sure they’re getting the right information.
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