Inbound Marketing Strategy

Does Inbound Marketing Work For Dentists?

by Meaghan Moraes
2 min read
Oct 9, 2015 3:00:00 PM
Today, nearly 200,000 dentists in the U.S. are trying to gain a competitive advantage over other dental practices – and that’s not an easy task. There are simply too many dentists to choose from and too little awareness about the importance of sound oral health. Other common challenges include:
  • Young adults are not pursuing the dental treatments they need
  • Current patients are not seeking ongoing treatment
  • Some doctors have turned dentistry into a commodity
  • Large dental groups are acquiring smaller practices
This all means reduced margins and elevated resource costs. So, the big question is: How do you make your practice stand out and, in turn: 
  • Keep every chair in your practice filled year around
  • Attract new patients consistently
  • Get patients to schedule recalls
  • Convince patients to accept elective procedures
  • Increase referrals
  • Reactivate inactive patients
  • Effectively optimize your website
The answer is simple: inbound marketing! The inbound marketing methodology generates relevant traffic to your website, converts more leads, and, ultimately, brings more patients through your door. With inbound, you can focus all of your time and energy on serving your patients efficiently and with the best care. In addition to bringing in more patients, you’ll be able to increase the value per patient by selling higher-end services and keeping them coming back regularly. This model also increases word of mouth and referrals by keeping your brand at the top of your patients’ minds. Want proof? 
  • Dental offices experience 45% growth in traffic when increasing blog counts from 11-20 to 21-50.
  • Dental offices with 51-100 Twitter followers attract 106% more traffic than those with 25 or fewer.
  • Dental offices that implement marketing automation to nurture prospects see a 451% boost in leads.
The goal of inbound marketing for dental practices is to grab patients’ attention and draw them to you through a strategic, educational process. Focus on meeting them where they are, not where we want them to be. You can get execute strategies like: 
  • Competitive analysis to identify opportunities
  • Creating buyer personas to define your ideal patients
  • Keyword analysis to rank in the search engines
  • Editorial calendar to produce and publish remarkable content
  • Social media campaigns to promote your content
  • Patient relationship funnel to nurture visitors down the buyer’s journey
  • Monthly newsletter to keep communication finely tuned
So, does inbound marketing work for dentists? Yes. It’s the perfect solution for dental practices, as it helps you to educate prospective patients on the value of oral health. This, then, helps to build awareness for your practice and leads patients through a relationship funnel that, ultimately, leads them through your office doors.

Want to learn more about how to make inbound work for healthcare organizations? Check out our free white paper for everything you need to know!
Inbound Marketing 101 for Healthcare Organizations
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