With the rise of social media, a company’s image – and subsequent story – is called branding. Today, consumers are largely helping tell a company’s story. They post about the good, the bad, everything. So, how do companies get consumers to become advocates for their brand? As marketers, we spend most of our time trying to make people love things when we should be simply making things people love. Here’s how to tell your brand’s story in just 5 days – and make consumers fall for you along the way.
Day 1: Define who you are and what you do.
Think about how to do it differently than everyone else. It doesn’t matter what business you’re in; you have to find that connection. Make it personal. Communicate in a way that feels like it was intended specifically for the person consuming the content. It’s not really about what you do anymore; it’s about the way you do it. Your clients expect you to deliver on your promises, but it’s the way they feel about their experience and the way they remember their interactions with you that makes them want to work with you again and refer you to others.
Day 2: Define your audience and how you want to speak to them.
List every attribute that your potential customer has. Once you really understand your target audience, you can effectively reach them. And then, keep that conversation going.
Day 3: Make your personality shine through your brand.
Customers are real people so they want to relate to people not businesses. Find out how to inject your brand with some personality that customers can relate to. Start by making a list of your personality traits, your hobbies, and what you’re passionate about. See how they intersect with your business so you can let your personality shine through.
Day 4: Make it official and professional.
If customers are going to trust you and commit to your brand, you need to be professional. Have a consistent look and plan a strategy. How you treat your business is how you’ll be perceived to treat a client’s business. Figure out what your unique style is and what you can offer that is different than your competitors. Your work will be noticed if you are authentic and consistent. Don’t just put something out there to put something out there – make it right the first time! The ultimate goal is to have people recognize your work instantly.
Day 5: Find your niche, deliver, repeat.
Be consistent in the way that you connect with your audience. Once you’ve honed down on what works, keep it up! Your ideal customers will continue to gravitate to your tried-and-true, authentic work.
And there you have it. Building a brand it’s the easiest task, but it can be done in a short amount of time if you do it right. These tips will help you tell your story while getting your customers’ stories heard – which, essentially, is one in the same.
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