Blogging Beyond Content: 5 Blog Essentials

2 min read
Jun 22, 2015 3:56:44 PM

What does the anatomy of a great blog look like? As much as we’d all like to believe that content quality determines a blog’s popularity, there are many more things to consider. Creating great content is a crucial piece of the puzzle – but it’s not the whole picture. Even SEO, as vital as it is, can’t guarantee that people will choose to read your post. You know that your company needs a blog – companies with blogs get more leads per month – but how do you get people to click that link? After your blog post is written and your keywords chosen, here are 5 other elements to consider in order to maximize your blog’s audience: 

1. A Catchy Title
For your blog to serve its purpose, people will have to read it – and for people to read it, they’ll have to decide that it’s worth their while. An attention-grabbing title is one of the best ways to convince readers that your blog post is worthy of their time. Not only is the title the first thing people see, it’s what influences their decision to click or not, so it’s key that your title catches their eye. 

2. Images
You can also grab the reader’s attention by including an image in your post. Articles receive 94% more views when they have an image, so choosing one or two relevant images to add to your blog can have a huge impact on the number of visitors to your website. 

3. An Organized Layout
When people visit your blog, you want them to stay a while. According to HubSpot, data proves that you have 10 seconds to impress viewers before they’ll leave your website. A chaotic website doesn’t impress, and neither does a chaotic blog. Simple measures, like using tags to keep posts organized and easily searched by topic, streamline website navigation and improve the user experience. 

4. Calls-to-Action
Once viewers have decided to stay and read your blog post, a call-to-action (CTA) can keep them on your site for even longer. CTAs are links promoting content on your website that you think will interest your blog’s audience. By placing one at the bottom of a blog post, you give the reader a reason to stick around on your website and learn more about your company. 

5. Subscription Forms
If you want to improve viewership, creating a subscriber base is one of the smartest things you can do. To begin this process, all you have to do is: add a simple form where interested readers can sign up for emails, notifying them about the latest blog posts. This ensures that readers are reminded of your blog on a regular basis, which helps to keep them coming back. 

Of course, we can’t forget about content. Without great content, all these other pieces would be worthless! But, once you’ve written that amazing post, adding these five other elements is key for increasing your blog’s traffic and turning more readers into leads.


Interested in learning more about blog essentials? Click below to uncover even more business blogging tips and tricks!

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