What draws you into reading a blog post? It is almost always the title because that is what you see first. However, blog titles are often thought of as a secondary issue, which shouldn’t be the case. Your blog titles are what draws your audience to your website; and, with lackluster titles, you often times will see lackluster results. Luckily, it doesn’t have to be that way! Here are five components to catchy blog titles that’ll help you get on the fast track of attracting more readers to your blog.
- Use Numbers
You don’t have to use numbers in every blog title, but they can help draw in readers to your blog. Keep in mind that people typically only remember 3-5 points, however, using numbers like 18 or 9 can help grab readers’ attention because they are not number that are typically used.
- Use Trigger Words
Trigger words are words like “what, how, when, why, etc.” The use of trigger words often can help you persuade or enable your audience. For example, the blog title “How you can effortlessly increase leads quickly” uses a trigger word that helps to grab your audience’s attention. Look at that blog title in comparison to a title like “Increase Your Leads.” The first one uses just a few different words, but it sounds much more enticing for your audience.
- Include Your Keyword in a Natural Way
As you should know, your blog titles should have a keyword that your audience is searching for. While it is good practice to include the keyword in the blog titles, make sure that you are also including it in a natural way and not just stuffing it in the middle of a jumbled title. Including the keyword in a way that seems forced makes your title far from catchy, and it can turn readers away from your blog.
- Communicate a Benefit
Your blog title should communicate something of value that a viewer will get from reading it. For example, you can communicate how to solve a problem, you can communicate a new skill within the industry, or even persuade your reader to do something. Whatever the case may be, make sure that you give your readers a reason to view your blog without overpromising too much.
- Speak to Your Audience
Use words and language that are specific to your buyer personas that you are trying to reach. There is no sense in creating blog titles that nobody in your audience will click on because you use language in the title that isn’t specific to their industry.
With these five key components, your blog titles will be both catchy and effective. Remember that blog titles really matter when it comes to enticing readers, so make yours stand out with these important guidelines.
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