Looking to up your Twitter game? Twitter released a guide on how to create effective tweets based on its own research and data. So we’ve put together a list of basic rules to write effective tweets so you can give your Twitter page a big boost.
Here’s how to improve Twitter engagement with a single tweet.
Start Getting Your Tweets Noticed
1. Use #Hashtags the Right Way
The purpose of a hashtag is to attract a targeted audience to your brand with a # symbol. This way, people can easily follow topics they’re interested in.
Hashtag Do’s and Don’ts
DON’T just hashtag anything. Be strategic and make it relevant to your tweet subject.
DON’T overdo it with the hashtags in a single tweet. You don’t want a lot of hashtags to drown out your actual words. Less than four is good.
DO use specific hashtags to target your audience as you’ll get better engagement this way. For example, if you sell cloud solutions, use hashtags like #onlinebackup or #cloudservers instead of just #cloud.
Although Twitter recently doubled the amount of characters to 280, you need to remember that people tend to scroll right through tweets that don’t catch their attention. Therefore, keep it short and catchy, or at least within the 140-character limit.
3. Timing is Everything
Believe it or not, there’s a good and bad time to post a tweet. You’ll want to avoid posting during peak time when competition is high. But if you post too early or too late in the day, you might miss your audience. For more details, check out our previous blog on the best times to post to social media.
4. Add Visuals
According to AdWeek, posts with images get 18% more clicks, 89% more likes, and 150% more retweets than those without. This is a great way to optimize your content on Twitter and make it engaging. Sometimes, an image alone can influence engagement.
Here’s an example of a visual tweet that gets a message through directly.
5. Maintain Your Brand Voice
Twitter is a social platform where people share their ideas, thoughts and statements. Therefore, not only is it important to define your brand personality, but you need to humanize your voice too. Consider the following:
How will you respond to criticism or praise?
What tone will you use when tweeting?
Will you tweet relevant cultural news or show humor?
6. No Sales Pitches
Eliminate sales pitches on social media entirely. People don’t want to be blatantly sold to and they especially don’t want a barrage people about your business. So you better understand your audience in order to find unique ways to connect with them and make them tick.
7. Don’t Just Exist in the Twitterverse
Bringing attention to your brand means you need to participate on Twitter. Whether it’s liking, retweeting, finding your followers, or @mention them - you should make the best of this practical tool.
More Tactics to Beat Your Competitors
Need more helpful tips and tricks like these? Our free guide is chock full of social media best practices and insights to help you increase your reach. Download it here: