You may not even realize it, but marketing is the lifeblood of your organization. Whether it’s to obtain new customers, retain old customers, or better position your business in the market – marketing is a necessity. Even if your business is already growing at a rapid pace, it can always improve. Here are seven signs you need to ramp up your marketing to get ahead of the competition and let your business thrive.
In today’s digital environment, your customers expect you to always be active and engaged. If your team is failing to respond to messages within 24 hours, your reputation is at risk. If your social media pages (Twitter, Instagram, Facebook, LinkedIn, etc.) aren’t updated or miss a message, you’re in need of marketing help.
In a busy business environment, we know it’s difficult to juggle the endless stream of tasks, but social can’t fall to the back burner. With a marketing team, you can let the experts manage the social accounts while you shift your focus to tasks more related to your job responsibilities.
Traffic with no Results
Is your Website getting a large amount of traffic, with no results? If many perspective customers are navigating to your Website, but leaving without taking action, what are you missing? While some may think that marketing is just spending $50 on a banner ad in your local paper – that’s not the case. It’s a good sign that you have many customers clicking through to your sites, but you want them to stick around, read about your product or service, and take action.
By deploying a team of marketing experts, you can identify the areas where your site may be missing key features or pieces of content. A marketing team will help you capture your visitors and up the value of their site visits.
Creativity feels too Complex
While you notice referral programs or creative campaigns, constructing these ideas for your own business seems nearly impossible. It can be overwhelming and debilitating to put pressure on yourself and your team to create the next innovative campaign. Fortunately, with a marketing team – the pressure is off. You can collaborate with the team to share your ideas and opinions, but leave the challenging creativity and innovation to the pros.
How well do you know your customers?
If you’re just guessing at what your customers’ want, who they are, what they do, and how your business can help – you need to make a change. Today, your customers have endless options, and you want them to keep coming to you for business. But playing the guessing game doesn’t help you or your customers, especially when your competitors may be taking a more proactive approach.
A marketing team can not only identify your customers, but they will help distinguish your brand. Make your business stand out and above the rest by relating to your customers and their needs.
Optimize your advertising efforts
Even if you’ve accepted that marketing is vital to your business success (congrats by the way, you’re already ahead of some companies), you need to be sure your efforts aren’t going to waste. One of the great features of marketing is that it has so many facets, but that can make it challenging to juggle.
Let’s set the stage, you’ve created a LinkedIn page for your business, and developed an ad that you’re sure with resonate with your customers. You begin to upload the ad to the page, and it’s denied. You have no idea where you went wrong, but now you’ve wasted time, effort and ideas, and you have nothing to show for it. By partnering with a marketing team, you eliminate all of these woes, and you can not only improve your advertising efforts, but optimize them for your industry.
Engagement is low
This goes back to a number of viewers to your site, but not enough actions. You want your customers to be engaged and interested in your products. Whether that means retweeting your messages, liking your posts on LinkedIn, or simply reading your blog. Engagement helps strengthen your credibility and reputation in the space. A marketing team focuses heavily on improving engagement and ensuring your messages not only resonate with your customers, but inspire them to take action.
Inbound vs. Outbound, what does it mean?
If you’re unsure of the difference between inbound and outbound marketing, you need a marketing team. Today, content in king, no matter what industry you’re in. Your customers with come to you, or they will move on. Inbound marketing will improve your bottom line, and with the right marketing team you will see increased business.
We touched upon why Social Media is an important part of your business a little, but do you know how to do it right? Download one of our latest ebooks and check out tips and tricks, brands that have succeeded socially and more!