For some reason, marketing is often at the bottom of the priority list. Not only does this fact make us a little sad, but it also doesn’t make much sense. Marketing should always be integrated into your overall business plan and growth strategy.
Perhaps you do have a marketing plan, but you don’t have a team in place to execute it. Maybe you have great ideas, but you are essentially a one-woman marketing department with no time. Regardless of your unique marketing set up, here are four universal signs that you need to hire someone for your marketing team. Or maybe establish your marketing team. 
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Your To Do List is Infinite
Do you have a “to do” list that is more like a “to didn’t do” list? We don’t mean a long list with tons of stuff; we mean a list of marketing initiatives and objectives that you never get around to because they are not your main priority.
In order for marketing to work, you have to actually execute it. If you are so bogged down with 10 other jobs, you are doing an injustice to your business. Note: it is very common in small businesses and non-profit organizations for individuals to fill multiple job roles; this is fine as long as marketing is one of your key positions, not an add-on afterthought.
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Just the Basic Facts
This is closely related to number 1 above. If you are unable able to handle basic tasks like following up on a lead or adding new content to your blogs, it is time to take a hard look at your priorities. Think of it like this: “If even relatively quick and easy things are slipping through the cracks, what does that say about the overall state of your marketing?”(Roundpeg). The familiar adage of “spend money to make money” comes to mind here. Spend the money, hire someone, just trust us on this one.
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Stress: Your BFF and Frenemy
Marketing is hard work, but it can also be really fun work. If you dread handling any marketing tasks to the point where you break out in a cold sweat, you need marketing help. Putting a stellar plan in place and executing its objectives should not feel like sitting through a root canal. Maybe marketing just isn’t in your blood and that it is totally fine because, luckily for your, many professionals have marketing mojo running through their veins. Find one of these awesome people and live happily ever after.
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Show Me the Money!
Are your sales sluggish? Are you not seeing any ROI? If you are not making any money, then what’s the point? As the experts at HubSpot put it, “If you know there is a market for your product and service, and you’re confident that your customer service, sales team and pricing are stellar, the problem with lagging sales could well be ineffective marketing.”
Unfortunately, this scenario is more common than you might think. Even if you have an amazing product, if no one knows about it, you can’t make any money from it. Adding a marketing pro to your team can make all of the difference in your business failing or succeeding.
Next Steps
First of all, if you relate to one or all of these scenarios, don’t panic. You are growing, learning, and evolving, which is awesome! We all need help from time to time. And if you are truly committed to seeing your business succeed, then you are ready to hire the marketing help that you need and deserve.
Keep reading for information on inbound marketing services and alternatives to hiring an in-house marketer.
